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Why Tokyo 2020 is changing the way we watch TV | ticker VIEWS



When it comes to how much interest we all had in the Olympics there were two arguments

Some said all the controversy would turn people away, while others believed we needed to the entertainment now more than ever.

Viewership and consumption of the olympics is down from Rio 2016, but in Australia, channel 7 hit a new streaming record.

Olympics TikTok is one of the best parts of the games, and it’s where younger viewers are consuming their olympic content.

Mat Cole from ACT Capital Partners Joined Brittany Coles to discuss why people are watching the olympics differently

Why have our viewing habits changed since Rio 2016?

Rio de Janeiro – Cerimônia de encerramento dos Jogos Olímpicos Rio 2016, no Maracanã (Fernando Frazão/Agência Brasil)

Cole says event based television was one of the last happenings to be supported by ad based television.

“So if you look at the last sort of five years between the last Olympics and this one, consumer behaviour has changed dramatically,” he says.

Cole says that people who are late teens and early 20’s age group, well, they were 13, 14, 15, when the last Olympics were on, so their behaviours are just inherently different.

“They used to have more of an on demand style consumption of media push button and stream a series. So event based television is just a different behaviour to that and that’s played out.”

We’ve seen the change across all major live events

In other words, Superbowl viewership is down, the Grammys viewers were really down.

“So event based television right across the globe is struggling,”

Cole said.

“I think one of the things that we sort of underestimated coming into the Olympics was there was so much news around around the actual happening of the games, how would they happen? What would they look like fans, no fans, all these sorts of things.”

What we miss was the usual path into Olympic Games, we highlight the individuals, and we get to know the athletes and we get to know the backstory of the athletes.

“Well, I think what’s happening now is we’re finding that out as the events happening. So you know, everyone tuned in to watch Jess Fox Win win a gold medal,” Cole says.

“And we knew her backstory, and not just, you know, the athlete she is but the amount of work she’s done for gender equality in her sport, and really been a pioneer of that. Now we know that backstory, and we can really sort of get behind her and the work that she’s doing.”

Olympics tiktok dominating viewership and helping to humanise the athletes

In the virtual world of youtube vlogs, instagram reels and tiktok, showing daily routines online is pretty normal… but this concept is a first for the 125 year old olympic games.

There may be no spectators, but we have a front row view – in fact, it’s better than that – somewhere not even the major broadcasters or IOC officials have access.

That would be the athletes bedrooms…

Athletes are showing posting behind-the-scenes vignettes that showcase the Olympic Village on tik-tok.

This is an entirely new and fascinating experience for the home viewer.

When the athletes are at the Olympics, they’ve got social media guidelines, and challenges from broadcasters.

“As the challenge of the broadcasters, they’ve got to see so many sports, and you’ve got to deliver it seamlessly, and educate people on sports, we only see every four years. So that’s a real challenge in itself.”

Front row view into athletes village broadcasters can’t reach

Social media is allowing us to see into the incredible lives of athletes, which we’ve never had before.

“Tiktok is a perfect vehicle for the athletes themselves to show their personalities.”

“Tiktok is an access point to fans, we now get a really small view into the life of an athlete of an Olympic athlete, which 99 per cent of us will never ever get to be, so we can experience this very authentic view of what the what the Olympic Village is and the the Olympic athletes experiences,” Cole says.

“Without the shiny lights and all the choreograph theatrics that Olympic Games has, this is the real stuff.”

Cole says there was some really great content produced by the US women’s sevens rugby side, where they tested out the cardboard beds, and they would pretend to be WWE athletes, they would pretend to wrestle on all these sorts of things, great content.

“So platforms like TikTok, you walk around and you see what the opening ceremony is like for an athlete from an athlete’s point of view. All of this sort of stuff is fantastic,” Cole says.

Are athletes getting themselves into hot water posting tiktoks?

There are some do’s and don’t’s when it comes to posts on social media to avoid getting slapped with a lawsuit from the IOC or USOP.

“For starters, individuals referring to the Olympics for non-commercial purposes is okay. But as more athletes have become influencers or brand ambassadors on social media, there are nuances to promotion of the Olympics and branding that should be carefully observed,” Tiffany Shimada, partner at the international law firm Dorsey & Whitney said.

For example, under the General Guidelines for the Tokyo Olympic games, use of URL, social media, or hashtags on any items worn during the Olympic games is strictly forbidden

“There are still many creative ways to promote brands during the Olympics, but they must align with the IOC and USOPC’s rules and guidelines,” Shimada says.

How will the athletes maintain popularity and become media properties?

How that translates post Olympics for those who do well and win a medal at the Olympics, will be the next question.

Despite the blow up of athlete life and behind the scene content on social media, people still rely on the games itself via broadcast networks

“New viewing records are being set on a daily basis which is great news for our partners, sponsors and dynamic packages. Marketers have well and truly embraced Tokyo 2020 and now that the Games have started, we’re seeing record results with brands capitalising with short-term broadcast and digital investment,” Seven West Media chief revenue officer and director of Olympics, Kurt Burnette, said.

Channel 7 Olympics audience numbers have exceeded its forecasts on every level, including 2.3 million reach on streaming platform, 7plus alone

“I think one of the things that we have to be mindful of is Sydney being in lockdown Melbourne being in lockdown for the first part of the Olympics,” Cole says.

“It’s really helped. You know a lot of people got the Olympics on in the background where they’re trying to work from home, teach from home and do all the other bits and pieces while in lockdown,

“So I think Channel Seven has done a really good job of producing a product that’s suitable for the viewership and the experience that you’re looking to create. I think there’s some tailwind to the lockdown that are helping those numbers as well.”

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Trump’s campaign tactic – debase and disgrace the legal process



Donald Trump, former president of the United States, hated Arraignment Day I in Manhattan two months ago, the first time a former president had been criminally charged. 

Trump was being forced against his will into a proceeding he had utter contempt for.  He was being arrested and fingerprinted and photographed under an indictment under the jurisdiction of Manhattan in New York City for allegations of hush money payments and fraudulent bookkeeping practices to conceal criminal activity. Trump heard the charges read out against him and he entered a plea of not guilty.

Trump had a terrible day. Trump wore a scowl throughout. His countenance was fearsome.  What Trump hated most about his arraignment in New York is that he had to sit at a table with his counsel side by side with him — equal to him — and with the judge above him looking down on him. Trump could not control the discussion and could not interrupt to make his points.

Trump was subordinate to the judge. He was subordinate to no one as president.

Arraignment Day II

Arraignment Day II in Miami will be worse from Trump, even more stressful.  The charges are substantially more serious:  the alleged violation of federal criminal statutes involving the alleged mishandling and illegal possession of classified documents, lying to legal authorities, and obstruction of justice.  Potential penalties run to years in prison and millions of dollars in fines.

Trump throughout his business life had always crafted his affairs to avoid being a defendant. But in his term in office, he was caught up in it big time. He was a defendant in two impeachment trials – again, unprecedented events – and left office in disgrace.

But Trump does not feel disgraced. He never does.  Trump does not have a reverse gear.  He never retreats.  Never admits. Never concedes. Never yields.  Trump is never embarrassed. Trump never feels ashamed. When something goes wrong, it is always the fault of someone else.

And Trump never repents.

Trump can feel this way because Trump is waging war on behalf of his armies in “the final battle” for the future of the county. In his first, fiery post-indictment speech in Georgia, Trump said, “They’ve launched one witch hunt after another to try and stop our movement, to thwart the will of the American people.  In the end, they’re not coming after me. They’re coming after you … “Either we have a Deep State, or we have a Democracy…Either the Deep State destroys America, or WE destroy the Deep State.”

It is a powerful formulation, and his true believers love it.

Hours later, In North Carolina, Trump mainlined his distilled message for the Republican crowd:

“We are a failing nation. We are a nation in decline. And now these radical left lunatics want to interfere with our elections by using law enforcement.

It’s totally corrupt and we cannot let it happen.

This is the final battle.

With you at my side we will demolish the Deep State.

We will expel the warmongers from our government.

We will drive out the globalists.

We will cast out the communists.

We will throw off the sick political class that hates our country.

We will roll out the fake news media.

We will defeat Joe Bide and we will liberate America from those villains once and for all.”

Any lesser mortal would be staggered by these events.  Any other presidential candidate would be driven from the race.  But not Trump.

Debase and disgrace

Trump is using the same playbook today as he successfully triggered after being charged in New York:  debase and disgrace the legal process by terming it completely political.  Trump said the federal indictment is “election interference at the highest level.”

Almost every other Republican running for president has adopted this line, insulating Trump from pressure to leave the field.

Trump’s chief opponent, Florida Governor Ron DeSantis said after these indictments: “The weaponization of federal law enforcement represents a mortal threat to a free society. We have for years witnessed an uneven application of the law depending upon political affiliation.”

Republican congressperson Nancy Mace: “This is a banana republic. I can’t believe this is happening.” Rep. Marjorie Taylor Greene: “Democrats are arresting their political enemies. and they work together in their corrupt ways to get it done.”

Trump is using his affliction to raise millions of dollars from his base.

Trump will likely face Arraignment Day III in Georgia in August.  A state prosecutor is expected to charge Trump with criminal interference in the certification of Georgia’s vote for Joe Biden in the 2020 presidential election.

As of now, there is no sign of cracks in Trump’s support among Republican voters.  There is no surge to another candidate.  What remains to be seen is whether Republican voters, as they see Trump spend his days in courtrooms and his evenings at rallies around the country, reach a conclusion that this is a spectacle too far, too much to bear, and that they want to turn to another conservative populist who stands for them in the political trials— and not the criminal trials – of 2024.

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Donald Trump’s legal woes will serve him well



It’s not often that a U.S. President faces federal indictment, but if it’s going to happen to anyone, it might as well be Donald Trump first.

The news that Donald Trump is facing a federal investigation over the removal of secret documents from the White House in 2021 came as no surprise.

Keen watches of the Washington soap opera have seen this playbook before, albeit in a different form.

There is no doubt that Donald Trump is a Washington outsider. But as seriously damaged as he may be (thanks to the events of January 6), his support base has only grown whenever he faces scrutiny.

For his supporters, his legal woes mirror their own relationship with the government – a giant, unfair beast that picks and chooses its fights.

Trump is accused of storing sensitive documents—including those concerning matters of national security—in boxes, some even in a shower.

The documents were seized last August when investigators from the FBI executed a search warrant at Mar-a-Lago.

The Department of Justice has historically avoided charging people who are running for public office. Whether they should do that is a debate for another day. But it’s happening now. And it’s making it all too easy for Trump to claim there is a concerted campaign to get him away from the White House.

Trump exposed the deep state. IF they exist, they probably don’t want him back in power. Whether they exist doesn’t matter really, because plenty of Trump’s supporters agree with him, and believe the secret state is working against them. Call it QAnon, call it a conspiracy – it doesn’t matter in a democracy.

The DoJ now has to go all in. Failing to secure a conviction would be a serious embarrassment for the department.

This is the second time Trump has been indicted in recent months, yet the opinion polls show he only increases his popularity among MAGA and Republican voters. It leaves the Republican party in a difficult position. Support their leading candidate or support the law?

As other Republicans rallied around the embattled candidate, Trump held on to his loyal base of supporters.

For the Democrats, and for Biden, another reality will soon sink in – if Trump becomes President, and they lose office next year, how will a Trump-run DoJ deal with them?

Broadly, the tit-for-tat one-up-manship of U.S. politics is breaking tradition and potentially breaking the country.


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