OpenAI revises Sora policy after Hollywood backlash

In Short:
– OpenAI updated Sora AI’s copyright policy, giving rights holders more control and implementing revenue sharing.
– Following criticism, Disney excluded its content, while users quickly embraced Sora, leading it to the top of the App Store.

OpenAI has modified its copyright policy for the Sora AI video app, responding to concerns from the entertainment industry.

The updated policy will grant rights holders greater control over how their characters are utilised. The company also plans to share revenue with those who allow their characters to be used in the app.Only days after Sora’s launch, Hollywood expressed significant criticism regarding its initial “opt-out” policy for copyright infringement. OpenAI CEO Sam Altman acknowledged the feedback and indicated that the changes would enhance rights holders’ ability to manage their intellectual property better.

Disney opted to exclude its content from the app following the initial backlash. Talent agency WME has communicated a strong need for protective measures for their clients as AI technology evolves and the potential for intellectual property infringement increases.

Users rapidly populated the app with videos featuring various copyrighted characters. Despite the criticism, Sora quickly reached the top of the iOS App Store.

Revenue Sharing

OpenAI announced a revenue-sharing initiative for content owners who enable their characters to be featured. Altman noted the unexpected volume of videos generated per user, indicating a need to share some revenue with rights holders.

Although the plan requires further refinement, implementation will commence shortly as the company explores diverse approaches within Sora.

The adjustment signifies a strategic shift for OpenAI amid rising scrutiny regarding AI-generated content and copyright laws as it navigates various legal challenges.