Social media giant Facebook is launching ads on its TikTok clone.. Instagram Reels.
Facebook is going global in a bid to make money from its short-form video feature, the company confirmed on Thursday.
The test on ads via Instagram Reels began in India, Brazil, Germany and Australia back in April.
The tests ran with high-end brands including BMW, Louis Vuitton, Netflix and Uber.
“We see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit,” said Instagram’s Chief Operating Officer Justin Osofsky.
“Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained.”
Reel ads will loop and can be up to 30 seconds long, they will appear between user content in a similar layout to rival app TikTok.
