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Heinz debuts sauce-squeezing gadget

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Published

3 years ago

on

September 27, 2021

By

ticker NEWS

Heinz is enabling you to get the most from your packet of sauce

The world’s largest producer of tomato sauce (aka ketchup) has officially rolled out a new product that the condiment company says is the “biggest innovation in sauce since the packet itself.”

Earlier this month, Kraft Heinz announced the Packet Roller, a ketchup bottle-shaped gadget that allows users to squeeze the most out of a condiment packet.”

Do not click ‘purchase’ unless you are prepared to change everything about the way you sauce,” the Heinz Packet Roller website says.

The roller sells for $5.70

The new gadget is pocket-sized and is handy to carry around. It can be added to a keychain, and also features a packet corner cutter.

The company’s announcement could be part of the fast-tracked, “future-focused culinary and packaging innovations” that Steve Cornell, president of Kraft Heinz’s US grocery business unit, hinted at earlier this year amid a shortage of ketchup packets.

A surge in takeout and delivery food orders during the pandemic led to a shortage of ketchup packets.

Back in April, Kraft Heinz revealed a pledged to increase production of ketchup by 25% to 12 billion packets annually.

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Deadpool & Wolverine movie seeks to break Disney’s streak of comic book flops

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A new hope for Disney’s comic book universe.

The upcoming Deadpool & Wolverine movie aims to revitalise Disney’s comic book adaptations, breaking the recent streak of underperforming titles on Disney Plus. Despite high expectations, series like She-Hulk: Attorney at Law and Secret Invasion failed to capture audiences, leaving fans eager for a blockbuster hit. With iconic characters and a promise of thrilling action, this film is set to reinvigorate the franchise and restore faith in Disney’s comic book ventures.

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