Could Wendy’s ‘dynamic pricing’ upend the fast food industry?

Fast-food fans were shocked when news broke that burger chain Wendy’s would be testing out dynamic pricing.

Made famous by Uber— dynamic pricing is a strategy of raising prices during busy times.

Wendy’s CEO said the company was planning on testing the commonly used practice of changing prices more frequently by using algorithms, machine learning and AI.

The announcement sparked major backlash.

Emily Stewart, a Senior Correspondent with Business Insider joins Veronica Dudo to discuss. #IN AMERICA TODAY #featured #AI #AIpricing #Wendy’s #Wendy’sprice #dynamicpricing #Uber