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Boob Armour protecting women in sport

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Ever heard of Boob Armour? Maybe you haven’t, but their product is taking the sporting world by storm.

The aim is to protect women’s breasts, preventing injury to females playing impact and hard-ball sports.

Founder and Director Suzie Betts recently appeared on Ticker News to detail why – and how – the idea for the product came about.

“Research shows that impact to the breasts can result in deep bruising,” Betts states. “This can form hard lumps in the breast tissue.

“This all came about after a personal matter in 2018, when I found lumps.”

“After speaking with my children, who also play sports, I came up with the idea.”

Betts also contends there has been an underestimation of the issue.

“People are really unaware of it,” she argues. “There isn’t a lot of knowledge to ask about this.

“Trainers are more concerned about a shoulder, knee or elbow, but not their boobs.”

“It really has been a forgotten market.”

The founder also revealed she needs to show medical evidence as to why the product is so important to females playing sport.

“Being a women, it has been hard to get that message across, and I’ve had to show them the evidence.”

For more information, or to purchase the product, head to the Boob Armour website.

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Adapting to evolving media: trends, content, and strategy

Tom Webb highlights evolving media trends, emphasising long-form content and AI’s impact on brand visibility and marketing strategies.

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Tom Webb highlights evolving media trends, emphasising long-form content and AI’s impact on brand visibility and marketing strategies.

Media habits are shifting towards longer content like podcasts and YouTube, driven by consumer interests and generative AI. Tom Webb from Element Communications highlights the need for brands to adapt their marketing strategies to remain relevant in this changing landscape.

Podcasts and YouTube are significant contributors to this changing media landscape.

Generative AI is playing a role in media fragmentation and is redefining how brands are seen.

Today, effective marketing strategies are adapting by focusing on content and placing brands within relevant discussions.

Webb emphasises the necessity for brands to adapt to the evolving media environment.

Understanding these changes is essential for maintaining relevance in a crowded marketplace.

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Expert claims that leadership development enhances satisfaction, culture, and profitability

Leadership development enhances team performance and profitability by fostering alignment, self-awareness, and a healthy workplace culture.

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Leadership development enhances team performance and profitability by fostering alignment, self-awareness, and a healthy workplace culture.

Leadership development and executive coaching are essential for enhancing customer satisfaction and profitability.

Gearl “Jerel” Loden from Loden Leadership Consulting discusses the importance of starting with alignment and leading from one’s core.

True leadership begins with understanding one’s purpose, which enables leaders to effectively support their teams’ growth.

Leaders often dive into business decisions without realising the power of alignment, which can enhance effectiveness.

Loden highlights the necessity for leaders to adapt to diverse teams through the “platinum rule,” which emphasises treating team members according to their individual preferences instead of a one-size-fits-all approach.

Understanding team members’ needs boosts collaboration and strengthens team bonds.

For those interested in enhancing their leadership skills, Loden recommends visiting his website, Loden Leadership, where insights and resources are available for personal growth in leadership.

Loden’s expertise aims to prepare future leaders for the challenges ahead.

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Organisations prioritise cloud security amid rising cyber threats

Businesses must prioritise robust cloud security measures amid rising cyber threats, adopting proactive strategies and leveraging AI and blockchain advancements.

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Businesses must prioritise robust cloud security measures amid rising cyber threats, adopting proactive strategies and leveraging AI and blockchain advancements.

In Short

As businesses increasingly use cloud storage, data security is vital due to growing cyber threats. Craig Stockdale urges companies to adopt strong security measures and proactive approaches to protect sensitive information.

As more businesses adopt cloud storage, data security has become crucial due to rising cyber threats.

Craig Stockdale, Managing Director for ANZ at Wasabi Technologies, emphasises the necessity of choosing cloud storage solutions with strong security features to protect sensitive information.

Key security measures include encryption, access control, and continuous monitoring.

Stockdale highlights that Australian businesses face increased risks from cyber threats such as ransomware, phishing, and data breaches.

He advocates for a proactive security approach involving regular audits and employee training.

Additionally, businesses must ensure that third-party vendors adhere to the same security standards, supported by robust contractual obligations and ongoing risk assessments.

Looking ahead, Stockdale believes that advancements in AI and blockchain could significantly enhance data protection, providing new methods for real-time threat detection and securing data through decentralised verification.

The imperative is clear: as technology continues to advance, so must the strategies employed for safeguarding valuable data.

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