Boob Armour protecting women in sport

Published

3 years ago

September 30, 2021

Ever heard of Boob Armour? Maybe you haven’t, but their product is taking the sporting world by storm.

The aim is to protect women’s breasts, preventing injury to females playing impact and hard-ball sports.

Founder and Director Suzie Betts recently appeared on Ticker News to detail why – and how – the idea for the product came about.

“Research shows that impact to the breasts can result in deep bruising,” Betts states. “This can form hard lumps in the breast tissue.

“This all came about after a personal matter in 2018, when I found lumps.”

“After speaking with my children, who also play sports, I came up with the idea.”

Betts also contends there has been an underestimation of the issue.

“People are really unaware of it,” she argues. “There isn’t a lot of knowledge to ask about this.

“Trainers are more concerned about a shoulder, knee or elbow, but not their boobs.”

“It really has been a forgotten market.”

The founder also revealed she needs to show medical evidence as to why the product is so important to females playing sport.

“Being a women, it has been hard to get that message across, and I’ve had to show them the evidence.”

For more information, or to purchase the product, head to the Boob Armour website.

Experts explore how to nurture a resilient business mindsets

Published

1 day ago

December 3, 2024

ticker NEWS

How emotional strength and flexibility is driving success in uncertain times.

Catherine Delcin, Managing Attorney at Delcin Consulting Group, delved into the importance of an entrepreneurial mindset and the traits that foster resilience within a business. She highlighted the essential role of adaptable leadership in navigating change and challenges.

Delcin emphasised that resilient character traits—such as persistence, emotional strength, and flexibility—are critical for entrepreneurs and leaders looking to guide their teams through uncertain times.

Adaptability, she notes, is key to thriving in today’s dynamic work environment. By nurturing these traits, leaders can build a resilient workforce ready to tackle any obstacle and stay motivated in the face of adversity. Her insights provide valuable takeaways for any leader aiming to foster a resilient and high-performing team.

Leaders

Australian boxing legend reflects on career and historic title win

Published

2 days ago

December 3, 2024

ticker NEWS

A look back at the fighter’s four world titles and the decades-long fight for justice after a controversial decision

In The Driver’s Seat shines a light on unconventional success stories. Each episode takes viewers on a journey into the lives of industry leaders, trailblazers, and entrepreneurs who have carved their own unique paths to success.

Hosted by Penny Lane, Founder and CEO The Perfect Cosmetics Company.

In this episode, Penny is joined by former champion boxer, Jeff Fenech.

Jeff Fenech compiled one of the most outstanding international records in the modern history of Australian boxing. Nicknamed the “Marrickville Mauler” early in his career, Jeff has an extraordinary four world boxing titles to his credit – in four different weight divisions, his fourth title being retroactively awarded thirty years after the controversial decision in 1991. Fenech joined a select group of boxers to have won world boxing titles across four weight divisions. Jeff Fenech was inducted into the Sport Australia Hall of Fame in 1986 as an Athlete Member for his contribution to the sport of boxing. #in the driver’s seat

Leaders

Competitive edge: Nick Bell outlines the blueprint to entrepreneurial success

Published

2 days ago

December 3, 2024

Ahron Young

What does it take to establish and scale cutting edge businesses?

The Inspired CEO unpacks the latest trends in health and wellbeing that are transforming the business world. From the rise of global CEOs to the lifestyle of digital nomads, discover how innovative wellness practices are driving success and longevity in the modern business landscape.

Hosted by Kate Save, CEO of Be Fit Food.

In this episode of The Inspired CEO, renowned entrepreneur and TV personality Nick Bell shares his journey of turning $300 into a $300 million empire. #the inspired ceo