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Boob Armour protecting women in sport

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Ever heard of Boob Armour? Maybe you haven’t, but their product is taking the sporting world by storm.

The aim is to protect women’s breasts, preventing injury to females playing impact and hard-ball sports.

Founder and Director Suzie Betts recently appeared on Ticker News to detail why – and how – the idea for the product came about.

“Research shows that impact to the breasts can result in deep bruising,” Betts states. “This can form hard lumps in the breast tissue.

“This all came about after a personal matter in 2018, when I found lumps.”

“After speaking with my children, who also play sports, I came up with the idea.”

Betts also contends there has been an underestimation of the issue.

“People are really unaware of it,” she argues. “There isn’t a lot of knowledge to ask about this.

“Trainers are more concerned about a shoulder, knee or elbow, but not their boobs.”

“It really has been a forgotten market.”

The founder also revealed she needs to show medical evidence as to why the product is so important to females playing sport.

“Being a women, it has been hard to get that message across, and I’ve had to show them the evidence.”

For more information, or to purchase the product, head to the Boob Armour website.

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Improving digital experience is everything

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All eyes are now on businesses as they navigate the online world.

Organisations are trying to optimise their website, social media and mobile applications to capture customers, and provide a flawless digital experience.

But, how can this be done?

“There is a real thirst for leveraging the data of customer behaviour,” Optimizely‘s Paul North revealed to Ticker News. “This is all a part of the customer digital experience online.”

North also spoke about the importance of the company’s ‘data core service’ – a free service for clients, to better understand customers and how it can help businesses to grow.

“We are getting queries from our customers, about what their customers are doing online,” he adds. “every touchpoint you ave with a customer is a chance to get to know them better.

“You also get the chance to understand them, the content they are interested in, and to enrich their experience.”

North also went on to detail why a personalised aspect is crucial in a fast-paced world.

“Everyone in the digital space talks about the three-second flicker,” he continues. “If you don’t have the engagement in real-time, you lose them to another digital property.

“This could be your competitor, or another service, or another avenue of interest that the end user may have.

“Our aim is to help organisations contextualise customer experiences in real-time using Artificial Intelligence and a data bank built up, and by doing this, the experience become relevant and contextualised, keeping people engaged with your brand.”

For more information, head to their website.

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Training to your peak with Maximum Potential Calisthenics

The way people train and take care of their body has significantly changed over the years, with bodyweight calisthenics becoming a popular choice for many.

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The way people train and take care of their body has significantly changed over the years, with bodyweight calisthenics becoming a popular choice for many.

Maximum Potential Calisthenics‘ Nathan Leith says there has been a boom over the past 12-24 months in the industry.

“There has been a decrease over the past decade of people wanting to go to the gym,” Leith points out on Ticker News. “They don’t want to build that huge, massive physique.

“A structural shift towards functional training has been seen.

“People want to stay mobile, build strength and learn a few more skills.”

Leith argues there are benefits for people to get into Calisthenics, as it appeals to anyone.

“There is no need for weights, or a gym,” he highlights. “It can be done outside and people seem to love it.”

“Anybody is able to do it, especially if people are able to do the moves and then improve on it.”

Leith also points out form and safety are paramount when doing the exercises, which is why they keep their class sizes small.

“People want to get their form and detail correct,” Leith adds. “Before anyone signs up, we will assess how people perform certain actions. and history.”

For more information, head to their website.

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HCL hitting cricket for six!

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HCL Technologies is a next-generation global technology company that helps enterprises reimagine their businesses for the digital age.

Their technology products, services, and engineering are built on four decades of innovation, with a world-renowned management philosophy, a strong culture of invention and risk-taking, and a relentless focus on customer relationships.

HCL offer an integrated portfolio of products, solutions, services, and IP through our Mode 1-2-3 strategy, built around Digital, IoT, Cloud, Automation, Cybersecurity, Analytics, Infrastructure Management, and Engineering Services, amongst others.

With a worldwide network of R&D, innovation labs and delivery centres, and 187,634 ‘Ideapreneurs’ working in 50 countries, HCL serves leading enterprises across key industries, including 250 of the Fortune 500 and 650 of the Global 2000.

For more information, head to their website.

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