Tim Graham interviews Aleksandra Gizzatullina on innovation and buyer strategies in property investment on The Property Playbook
Tim Graham interviewed Aleksandra Gizzatullina, founder of Aleksandra & Co, who was named Innovator of the Year in the buyers agent investment category at the REB awards.
Innovation is often misinterpreted as being solely about technology or AI.
According to Gizzatullina, true innovation means questioning traditional methods, asking better questions, and creating frameworks for transparent, evidence-based decision-making.
Her business focuses on executing the fundamentals effectively, providing a competitive edge in varying market conditions.
Buying for owner-occupiers requires more time but is fulfilling due to the emotional complexities involved.
Gizzatullina advises investors to adopt the perspectives of owner-occupiers, as understanding this significant market segment is crucial for success.
Owner-occupiers should also evaluate a property’s resell potential, given most people transact within seven to ten years.
Quality assets remain desirable, even in challenging markets, due to sustained buyer interest.
Although technology and data play vital roles in identifying opportunities and enhancing efficiency, they do not substitute for human judgment or accountability in the decision-making process.
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