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AI vs. emotion: data shows the crucial role psychology plays in successful marketing

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The integration of AI in marketing is reshaping how brands connect with consumers, as a result understanding human psychology becomes increasingly crucial.

As marketing continues to evolve in 2024, artificial intelligence has become a pivotal tool in creating more personalised and impactful campaigns.

However, the success of these AI-driven strategies hinges on a deep understanding of human psychology.

By tapping into emotions, marketers can forge stronger connections with their audiences, driving engagement and loyalty.

One key example of this approach can be seen in campaigns that prioritise storytelling.

By appealing to consumers’ emotions, brands can create memorable experiences that resonate on a personal level.

Doreen Brown, founder of Let’s Get Visible, shares her in-depth insights into the role of psychology of marketing. #featured

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The new rules reshaping gaming landscape

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Governments across the globe are introducing stricter regulations on digital platforms, and the gaming industry is feeling the effects. From how games are built to how players interact, the rules are changing the entire landscape.

App store policies, payment systems, and privacy laws are all evolving — forcing developers to adapt to a more complex and competitive marketplace. These shifts are also driving greater transparency and giving smaller creators a fairer shot at success.

Chris Hewish from Xsolla joins us to unpack how regulation could redefine the future of gaming, from monetisation models to the next wave of innovation.

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Simple messaging solutions for small business owners

Fext offers simple messaging automation for small businesses to improve customer connections without complicated technology

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Fext offers simple messaging automation for small businesses to improve customer connections without complicated technology

In Short:
– Small business owners seek simple tech solutions for customer connections, avoiding complex systems.
– Fext offers automated messaging, allowing users to communicate efficiently without group chats.

Small business owners often seek straightforward solutions to connect with customers using minimal technology. Gonenc Mete from Fext discusses how these owners tend to avoid complex tech systems. His experience in Silicon Valley highlights the desire for simple, effective tools to manage everyday tasks.

Currently, many small business owners manage customer communications primarily through their phones. They often resort to sending repeated messages by copy-pasting, which can be time-consuming.

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The solution with Fext is a messaging automation feature. Users can compose a single message and send it to multiple recipients without the hassle of group chats..

The Fext app is available internationally, with strong user bases in Australia and New Zealand.
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Cyber security shifts redefine critical infrastructure in APAC

Cyber security evolution prompts redefinition of critical infrastructure in Asia Pacific amid rising digital threats

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Cyber security evolution prompts redefinition of critical infrastructure in Asia Pacific amid rising digital threats.

In Short:
– Cyber security incidents in Asia Pacific redefine critical infrastructure, expanding its scope beyond just industrial machinery.
– New strategies emphasise visibility to protect crucial sectors like banking, finance, and telecommunications from cyber threats.

The rise in cyber security incidents in Asia Pacific is reshaping the definition and protection of critical infrastructure. New digital and operational technology risks are prompting stakeholders to reconsider conventional beliefs that critical infrastructure is primarily industrial machinery behind high fences.

Michael Fisher from Garland Technology discusses this evolving landscape. Critical infrastructure now encompasses essential services such as banking, finance, and telecommunications, expanding beyond traditional definitions.

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The convergence of IT and operational technology (OT) networks increases cyber security risks. Many OT services were not designed with cyber security in mind, leaving them vulnerable to cyber attacks. Industries most at risk include telecommunications, banking, finance, and utilities, where any disruption can significantly impact society.

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Fisher highlights that traditional cyber security alone is insufficient to secure these infrastructures. Effective protection requires a new approach focused on visibility. Garland Technology’s mission is to provide visibility to upstream cyber security platforms, eliminating blind spots.

Governments and businesses must recognise their roles in combatting cyber threats. Australia’s Security of Critical Infrastructure Act is a step towards increasing corporate responsibility in recognising critical infrastructure and ensuring compliance with security measures.


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