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McDonald’s evaluates affordability as meals make big deals online
Market responds to McDonald’s decline amidst affordability concerns
When contemplating fast food, the terms “quick” and “affordable” often come to mind.
However, McDonald’s has faced criticism from some customers due to recent increases in menu prices. In response, CEO Chris Kempczinski addressed the issue of affordability during the company’s latest earnings call.
On Monday morning, Kempczinski discussed McDonald’s mixed fourth-quarter results, the global market impact of ongoing conflicts in the Middle East and Muslim communities, and strategies to reconnect with lower-income customers. Following the release of the earnings results, McDonald’s shares experienced a nearly 4% decline on the New York Stock Exchange by the closing bell.
Many menu prices differ across locations in the U.S. as franchises have the autonomy to establish their own pricing and decide whether to participate in corporate promotions.
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LIVE: U.S. and Israel launch war on Iran
U.S. and Israel escalate conflict with Iran, heightening regional war fears for the second time in eight months.
U.S. and Israel escalate conflict with Iran, heightening regional war fears for the second time in eight months.
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U.S. and Israel strike Iran, escalating war fears and risking wider regional conflict for the second time in eight months
News
Trump claims Iran military neutralised as Strait Of Hormuz tensions surge
Trump claims Iran’s military largely neutralized; tensions rise with attacks threatening air travel and oil shipping.
Trump claims Iran’s military largely neutralized; tensions rise with attacks threatening air travel and oil shipping.
President Trump says Iran’s military capability has been largely neutralised, including its navy and air force, as the conflict in the Middle East intensifies. Iranian attacks have threatened commercial air travel and oil shipping through the Strait of Hormuz, raising fears of wider economic fallout.
The U.S. Embassy in Riyadh has faced two attacks, while Gulf states worked to intercept further Iranian strikes. Officials report six U.S. troops killed and more than 700 deaths inside Iran as the exchange of fire escalates.
With global markets watching closely, the region remains on edge as military and diplomatic tensions show no signs of easing.
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What’s happening in the Middle East?
- Trump says U.S. strikes could last four to five weeks and described the operation as the last best chance to act, while Secretary of State Marco Rubio warns the hardest hits are yet to come
- Six U.S. service members have been killed, additional American forces are being deployed to the region, and the White House says nine Iranian naval ships have been destroyed
- Iran says it sees no limit to its right to self defence and will not negotiate, as missile and drone attacks continue across Israel, Lebanon and Gulf states
- More than 500 Iranians have been killed in U.S. and Israeli strikes, with further deaths reported in Lebanon, Israel and the UAE
- Shipping, aviation and energy markets have been severely disrupted, more than 11,000 flights have been cancelled, Gulf stock markets have closed temporarily, and oil and gas prices have surged amid Strait of Hormuz fears
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