News
NBC ratings drop despite Olympic buzz
Despite the Olympic Buzz, that has not translated to NBC’s ratings
NBC’s TV audience for the summer Olympics is down a whopping 45% from the Rio games in 2016.
It is not all doom and gloom as NBC is still drawing in a bigger audience than its rivals.
The other bright spot for NBC is that the Tokyo Games have found an audience via digital platforms and streaming.
The other bright spot for NBC is that the Tokyo Games have found an audience via digital platforms and streaming.
The network boasted that Peacock, its streaming service, has notched strong viewership for the games. On Tuesday, NBC said that viewers had streamed 3 billion minutes of Olympics coverage across NBCOlympics.com, the NBC Sports app, and its Peacock streaming services.
Moreover, NBC said that number is “pacing to surpass Rio Olympics total in next few days.” But why, in the traditional TV sense, are the ratings in free-fall? After all, this is the Olympics — historically one of the most-watched telecasts around the world.
Its ability to bring together large swaths of viewers is one of the main reasons NBC is paying billions of dollars to televise the games over the next decade.
Tokyo Olympics
The world changes to streaming
One major reason: The TV world is drastically different than it was five years ago. With the surge of social media and streaming, there’s more for audiences to watch than ever, and that leads to more media fragmentation.
A helicopter carrying Iranian President Ebrahim Raisi and his foreign minister crashed on Sunday as it was crossing mountain terrain in heavy fog.
The official said the lives of Raisi and Foreign Minister Hossein Amirabdollahian were “at risk following the helicopter crash”, which happened on the way back from a visit to the border with Azerbaijan in Iran’s northwest.
“We are still hopeful but information coming from the crash site is very concerning,” the official told Reuters, speaking on condition of anonymity.
State TV quoted an official as saying at least one passenger and one crew member had been in contact with rescuers. It also said the helicopter had been found, though Iran’s Red Crescent denied this report.
Iranian Supreme Leader Ayatollah Ali Khamenei, who holds ultimate power with a final say on foreign policy and Iran’s nuclear programme, sought to reassure Iranians, saying there would be no disruption to state affairs. #iran #trending
Australia’s multimillion-dollar campaign to attract Hollywood productions to its shores appears to be paying off.
The allure of Australia lies not only in its picturesque locations but also in its competitive financial incentives.
The government offers generous rebates and tax breaks to international productions, making it an attractive proposition for filmmakers looking to maximise their budgets.
Despite the recent intake of Hollywood productions down under such as ‘The Fall Guy’ and ‘Furiosa: A Mad Max Saga’, Aussie independents are still finding the space to carve their own creative path.
Rob Fantozzi joined the program to discuss the latest in Hollywood, and showcased his own upcoming project – ‘Omerta‘. #featured
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