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Toyota pulls Olympics commercials



Tokyo Olympics

A leading sponsor of the Tokyo Olympics is seeking to distance itself from the increasingly controversial event.

Toyota Motor Corp. has decided not to air any Olympics television commercials in Japan, despite being a top-tier sponsor.

The automaker had already prepared a television commercial, which features athletes who are taking part in the Games. But the ad won’t see the light of day.

The automaker has also confirmed its President won’t be attending this week’s opening ceremony.

Toyota says it will “fully support the athletes and contribute to the games by providing vehicles and through other means”.

A spokesperson for the automaker told Japan’s daily Yomiuri newspaper that “the Olympics is becoming an event that has not gained the public’s understanding”.

Taka Masaya, a spokesman for the Tokyo Olympics acknowledges that there is “a mixed public sentiment towards the games”.

“There must be a decision by each company in terms of how they should be able to convey their messages to the public audiences from a corporate perspective,” Masaya told a press conference on Monday.

Safe and secure?

Japan’s Prime Minister Yoshihide Suga has repeatedly promised that the Olympic Games will be a “safe and secure” event.

But with four days until the opening ceremony, a new poll shows two-thirds of people in Japan don’t believe him.

In a poll published by the Asahi newspaper, 68 per cent of respondents said they don’t believe the country can host a safe and secure games.

55 per cent of respondents also say they are opposed to the Games going ahead.

Tokyo was recently placed under its fourth state of emergency, and new cases in the host city have exceeded 1,000 for five consecutive days.

Two footballers from South Africa on the weekend became the first athletes to test positive for COVID-19 in the athletes village.

Organisers have so far reported 58 infections related to the Games.

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Disney’s sport streaming goals



Disney’s ESPN may achieve a $24 billion valuation; potential suitors could involve Apple and Verizon.

In a recent financial report, Bank of America suggests that Disney’s ESPN could be on the verge of reaching a staggering $24 billion valuation. This eye-catching figure has sparked interest from potential buyers, with technology giants Apple and telecommunication leader Verizon being touted as likely contenders.

The valuation surge is attributed to ESPN’s successful digital transition, with streaming services, exclusive sports content, and expanding international markets contributing to its growth. Disney’s acquisition of 21st Century Fox’s sports networks further boosted ESPN’s portfolio, making it an attractive asset for prospective buyers.

Apple, known for its foray into content creation with Apple TV+, could leverage ESPN’s sports content to expand its media empire. Meanwhile, Verizon, with its vast telecom infrastructure and distribution capabilities, could use ESPN to enhance its content offerings and engage a broader customer base.

This development marks a pivotal moment in ESPN’s history, and its future owner could redefine the landscape of sports broadcasting. As the valuation continues to climb, all eyes are on the potential suitors and the ensuing negotiations.

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Paris shoe store challenges customers to outrun pro sprinter



A Parisian footwear boutique invites customers to partake in a unique and adrenaline-pumping shopping experience.

This audacious store, nestled in the heart of Paris, dared its patrons to steal a pair of shoes, all in good fun, provided they could outpace a professional sprinter.

Reports have emerged of this extraordinary stunt that combines shopping with a dash of track and field. The challenge was set by the shop as a marketing ploy, aiming to attract the adventurous and those in search of a novel retail encounter. The store employed the services of a pro sprinter, renowned for their lightning speed, who was ready to chase down any would-be ‘thieves’ on the spot.

The customers were offered a thrilling choice – take a leap of faith and try to outrun the sprinter, or purchase the shoes in the traditional manner. Those who dared to participate had their athletic skills put to the test, leaving bystanders in awe.

This daring initiative has sparked conversations around town, with opinions ranging from branding brilliance to potential risks involved. While it has generated considerable attention, many are questioning the wisdom of such an unconventional strategy.

Zeze, 29, is a French Olympian who’s current run of the 100-meter dash is under 10 seconds.


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Rafael Nadal’s Australian Open comeback after injury hiatus



Tennis fans rejoice as Rafael Nadal, the renowned Spanish tennis maestro, is geared up to mark his return to the Australian Open

In 2024 after Nadal will return to the game after a year-long absence due to persistent injuries. The anticipation surrounding his comeback has been mounting, and enthusiasts are eager to witness his extraordinary skills on the court once again.

Nadal’s absence from the Australian Open in 2023 was a setback for both the tournament and his legion of fans. The ‘King of Clay’ has been nursing injuries, focusing on a rigorous rehabilitation regime to ensure he comes back stronger and more formidable than ever. His determination to overcome challenges and re-enter the tennis arena has been nothing short of inspirational.

The Australian Open holds a special place in Nadal’s illustrious career, and his return to the tournament is highly anticipated. Tennis aficionados are keen to witness whether Nadal can reclaim his former glory and compete at the highest level after his hiatus.

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