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The bonus of branding in a new age car market

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In the dynamic landscape of electric vehicles (EVs), the importance of iconic brand names is shifting.

 

Traditionally, consumer preferences favoured established brands, but the rise of new players with cutting-edge technologies is changing the game. Consumers now prioritize innovation over brand legacy, emphasizing EV capabilities.

Moreover, environmental consciousness plays a pivotal role. The urgency for sustainable transportation has elevated the importance of a brand’s eco-friendliness in purchasing decisions. This shift indicates that a brand’s environmental commitment increasingly influences its perceived value in the EV market.

As consumers become more discerning, the traditional allure of a brand’s history is giving way to a demand for innovative solutions to environmental challenges. Established brands not aligning with green initiatives risk losing relevance, while new entrants focusing on sustainability and technology gain ground.

The EV sector’s transformation challenges the traditional hierarchy of brand importance. Brands that seamlessly blend a rich legacy with cutting-edge technologies and a commitment to sustainability are poised to lead the future of electric mobility.

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Commercial real estate targeted for producing 40% of global emissions

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Commercial real estate contributes significantly to global emissions, with reports suggesting it makes up to 40% of the total – so is there a solution in sight?

Global strategies are setting out to transform this impact by promoting the development of sustainable buildings.

As climate change continues to be a pressing global issue, the commercial real estate sector must pivot towards more eco-friendly solutions.

One of the most impactful actions that can be taken to mitigate the environmental impact of commercial real estate is the implementation of building automation systems.

Louise Monger, Vice President, Digital Buildings of Schneider Electric, joins to share her key insights into the issue. #featured

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Australia’s electricity grid faces an urgent overhaul as consumption dramatically doubles

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By 2050, AEMO has predicted that Australia’s electricity use will double due to renewable energy and electrification, prompting a necessary overhaul of the country’s aging power grid.

The adoption of renewable energy sources and electrification is set to double Australia’s electricity consumption by 2050.

The fast-adoption has created an urgent need for reconfiguration and enhancement of the nation’s century-old electricity grid.

James Hunt, Pacific Vice President of Power Systems and Services of Schneider Electric joins to discuss. #featured

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House of the Dragon season 2 profits despite review scores

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Viewership Surge: 1 Million Revisit “House of the Dragon” Ahead of Season 2.

 

HBO took a big bet on its “Game of Thrones” spin-off, with one million people rewatching the first season of “House of the Dragon” in the days leading up to the Season 2 premiere, according to Warner Bros. Discovery. However, not all reviews have been glowing. #featured #trending

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