A staggering 90% of Americans are tightening their purse strings, and this trend is expected to persist throughout the holiday season.

The survey, which examined the spending habits and financial outlook of a diverse group of Americans, sheds light on the economic challenges many are facing.

The study found that the ongoing economic uncertainty, coupled with rising inflation rates, has prompted a significant shift in consumer behavior. Respondents expressed concerns about their financial stability, with many citing the need to prioritize essentials over discretionary spending. This shift in priorities is expected to extend to the upcoming holiday season, traditionally a period of increased consumer spending.

With the holiday season fast approaching, retailers are bracing for an impact on their sales figures. Many Americans indicated they plan to scale back on gifts, travel, and dining out during the holidays. Instead, they are looking for creative ways to celebrate without breaking the bank.

Economists and financial experts are closely watching this trend, as it could have a ripple effect on the broader economy. The holiday season typically accounts for a significant portion of annual consumer spending, and any reduction in this spending could have far-reaching consequences.

As the survey results highlight this nationwide shift in spending habits, businesses are strategizing to adapt to the changing consumer landscape. Retailers are exploring promotions and discounts to attract budget-conscious shoppers, while families are seeking innovative ways to make the most of the holidays without overspending.