OpenAI to launch ads for free and Go ChatGPT users in the U.S. within weeks
OpenAI will soon introduce ads for free and Go users of ChatGPT in the U.S., according to a company representative in a statement to Reuters.The decision was initially reported by The Information.
OpenAI ad rollout
OpenAI has integrated Criteo, an advertising technology firm, into its advertising pilot for these versions of ChatGPT.
Criteo has approached advertisers with spending commitments between $50,000 and $100,000, according to The Information.
Advertisers have been advised that offering varied ad text and visuals could increase ad visibility and effectiveness.
OpenAI is pursuing advertising as a revenue source amid rising usage of ChatGPT, as reported by Reuters.
The company aims to diversify revenue streams as it faces increasing costs for computing infrastructure and competition in generative AI.
