OpenAI limits deepfakes after Bryan Cranston’s concerns

OpenAI announced it will work with Bryan Cranston, SAG-AFTRA, and actor unions to combat deepfakes on its AI video app, Sora.Cranston voiced concerns after unauthorized AI-generated clips featuring his likeness emerged after Sora 2’s launch in late September. He showed gratitude to OpenAI for taking steps to safeguard actors’ rights to control their likenesses.

The partnership aims to enhance protections against unauthorized AI content. The Creative Artists Agency and United Talent Agency had previously criticized OpenAI, citing risks to their clients’ intellectual property.

Last week, OpenAI blocked disrespectful videos of Martin Luther King Jr. at the request of his estate, following similar pressures. Zelda Williams also requested the public refrain from sending her AI-generated clips of her late father, Robin Williams.

Policy Changes

Following tensions post-launch, CEO Sam Altman revised Sora’s policy to give rights holders greater control of their likenesses.

The app now allows individuals to opt-out, reflecting OpenAI’s commitment to respond quickly to concerns from performers.

OpenAI backs the NO FAKES Act, supporting legislation that aims to protect individuals from unauthorized AI-generated representations.

OpenAI is focused on ensuring performers’ rights are respected regarding the misuse of their voices and likenesses. Altman reiterated the company’s dedication to these protections.