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Microsoft wins E.U. antitrust approval for Activision acquisition

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1 year ago

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The European Commission says the transaction was pro-competition, due to Microsoft’s agreement to licence titles

Microsoft has won E.U. antitrust approval for its $69 billion acquisition of Activision.

The European Commission says the transaction was pro-competition, due to Microsoft’s agreement to licence popular Activision games such as “Call of Duty” to rival game streaming platforms.

After initially having concerns, the E.U. Competition Commissioner reveals their issues have been addressed.

“We had a concern about cloud gaming,” Margrethe Vestager said. “Very nascent right now, but it will grow.”

“We saw none of the Activision Blizzard games that we are talking about, being available.

“This was a concern, but we were given a remedy.”

The positive news is also shared by Microsoft’s European President, Brad Smith, who took to Twitter to share it.

“The European Commission has required Microsoft to license popular Activision Blizzard games automatically to competing cloud gaming services. This will apply globally and will empower millions of consumers worldwide to play these games on any device they choose,” he said.

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Deadpool & Wolverine movie seeks to break Disney’s streak of comic book flops

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21 hours ago

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July 26, 2024

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A new hope for Disney’s comic book universe.

 

The upcoming Deadpool & Wolverine movie aims to revitalise Disney’s comic book adaptations, breaking the recent streak of underperforming titles on Disney Plus. Despite high expectations, series like She-Hulk: Attorney at Law and Secret Invasion failed to capture audiences, leaving fans eager for a blockbuster hit. With iconic characters and a promise of thrilling action, this film is set to reinvigorate the franchise and restore faith in Disney’s comic book ventures.

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AI enters the Big Brother house, raising concerns around the truth of reality TV

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3 days ago

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July 24, 2024

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How will the integration of AI into reality TV impact audience engagement and what role will this have on the future of entertainment?

The latest season of Big Brother has left fans scratching their heads with the introduction of Big Brother AI, also knowns as BB AI, taking centre stage.

Tom Finnigan from Talkingbrands.ai joins to discuss all the curious AI cases of the week. #featured

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Leaders

UN initiative aims to set international standards for AI ethics

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3 days ago

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July 24, 2024

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The United Nations has launched a comprehensive initiative aimed at establishing international guidelines for the governance of artificial intelligence.

The UN seeks to address ethical concerns, regulatory frameworks, and human rights implications associated with AI advancements.

Dr. Karen Sutherland from the UniSC joins to discuss the latest. #featured

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