Meta’s social media platform ‘Threads,’ touted as a potential ‘Twitter killer,’ is facing a massive setback as major brands are shunning the platform, resulting in an alarming 80% decline in website traffic.

Threads, launched with much fanfare by Meta, aimed to compete with Twitter, offering users a more streamlined and engaging microblogging experience. However, it appears that the platform has failed to gain the trust and support of prominent brands, who have opted to stick with established social media giants.

The plummeting traffic on Threads is a clear indication of the platform’s struggle to attract and retain users. Many brands have cited concerns about the platform’s effectiveness in reaching their target audience and have returned to platforms like Twitter and Facebook.

This setback raises questions about Meta’s ability to diversify its social media portfolio and challenge the dominance of existing platforms. It remains to be seen whether Threads can recover from this blow and regain the trust of major brands.