News

‘Magic and perfection’ – French Baguette receives heritage status

Published

2 years ago

December 1, 2022

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The French Baguette has been awarded heritage status by UNESCO

In the words of Emmanuel Macron, the French Baguette is “250 grams of magic and perfection.”

Soft in the centre with a crusty and crunchy exterior, there’s no wonder they’re adored by millions every year.

And now there’s a new reason to celebrate the culinary delight after UNESCO gave French Baguettes heritage status.

UNESCO has just made the French baguette part of the Intangible Cultural Heritage of humanity, and the French delegation is wildin out there pic.twitter.com/s1UbutiVBZ
— Jules Darmanin (@JulesDrmnn) November 30, 2022

The UN agency granted “intangible cultural heritage status” to the tradition of making the bread stick and the lifestyle surrounding them.

Over six billion are baked annually, but the industry is currently suffering through a challenging time.

France has been losing around 400 artisanal bakeries per year since 1970, from 55,000 to 35,000 today.

The decline is due to a combination of factors including the increase of industrial bakeries and supermarkets in rural areas.

It’s hoped this new heritage status will help breathe life back into the bakers’ delight.

Leaders

Harris & Oprah unite for a virtual campaign rally

Published

19 hours ago

September 20, 2024

ticker NEWS

Kamala Harris sat down with Oprah Winfrey for a virtual rally, drawing over 200,000 viewers.

A star-studded virtual event hosted by Oprah Winfrey Thursday night to build enthusiasm for Kamala Harris’ campaign was marked by teary moments and celebrity endorsements, drawing hundreds of thousands of viewers across social media.

#featured

Leaders

Visitor industry embraces tech to transform venue exploration

Published

24 hours ago

September 20, 2024

ticker NEWS

Pladia, a forward-thinking digital platform, is transforming how visitors engage with spaces by integrating advanced technology to create seamless, interactive experiences.

The visitor industry is embracing digital technology to elevate guest experiences through enhanced navigation and personalised journeys.

Smart solutions such as guides, real-time data, and interactive tools are transforming how people explore spaces, offering improved accessibility and engagement.

As industries such as tourism, events, and hospitality embrace these innovations, they are poised to create more connected, seamless visitor journeys that bridge the gap between the physical and digital realms.

Andi Mastrosavas, Chief Executive of the world-first Experience Design software Pladia, joins to share their crucial insights into the visitor industry. #featured