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Legacy Chinese beer puts faith in Australian campaign

Published

2 years ago

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November 25, 2022

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Sponsored Content - Ticker News Insight

In January of this year, Sydney based communications agency UMM partnered with design thinking coach Friend_Thorp. The team won the competitive tender to work alongside leading beer brand Tsingtao and thier global Advertising Creative.

Father and son duo, Benoit and Mick Thorp spoke about being at the helm of one of Asia’s legacy beers which was established 119 years ago.

A daunting prospect for many but the team have been able to create something clever with international appeal. Thirsty costumers able to enjoy the campaign throughout Europe, America, Oceania, Asia and Africa.

Related Topics:beer benoit thorp branding insight

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Mike Loder is the host of TICKER NEWS INSIGHT.

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Leaders

Experts provide strategies to drive equity forward in education

<img alt='' data-srcset='https://secure.gravatar.com/avatar/f9af6537dcef4e0949cf2607b543ceaa?s=92&d=mm&r=g 2x' height='46' width='46' decoding='async' data-src='https://secure.gravatar.com/avatar/f9af6537dcef4e0949cf2607b543ceaa?s=46&d=mm&r=g' class='avatar avatar-46 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/f9af6537dcef4e0949cf2607b543ceaa?s=46&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f9af6537dcef4e0949cf2607b543ceaa?s=92&d=mm&r=g 2x' class='avatar avatar-46 photo' height='46' width='46' decoding='async'/>

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2 days ago

on

July 25, 2024

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ticker NEWS

How can we ensure inclusivity, diversity and equity in schools and society?

Education has come such a long way. Join Greg Campitelli for this in-depth program about the future of the education industry.

Beyond Education, together with Enquiry Tracker.

In this episode, Greg is joined by Sheetal Deo from Diversity Council Australia. #beyond education

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Leaders

Harris takes aim at Trump, links him to Project 2025

<img alt='' data-srcset='https://secure.gravatar.com/avatar/f9af6537dcef4e0949cf2607b543ceaa?s=92&d=mm&r=g 2x' height='46' width='46' decoding='async' data-src='https://secure.gravatar.com/avatar/f9af6537dcef4e0949cf2607b543ceaa?s=46&d=mm&r=g' class='avatar avatar-46 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/f9af6537dcef4e0949cf2607b543ceaa?s=46&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f9af6537dcef4e0949cf2607b543ceaa?s=92&d=mm&r=g 2x' class='avatar avatar-46 photo' height='46' width='46' decoding='async'/>

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2 days ago

on

July 25, 2024

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ticker NEWS

Kamala Harris, in her inaugural presidential campaign rally, launched a scathing critique linking former President Donald Trump to Project 2025.

As Kamala Harris kicks off her campaign for the Presidential election, she’s taken aim at Donald Trump and the so called Project 2025.

The Vice President told a crowd in Indianapolis that Project 2025 aims to “take us backward.” #featured #trending

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Leaders

Netanyahu calls for support and sketches outline for post-war Gaza

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2 days ago

on

July 25, 2024

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ticker NEWS

Israeli Prime Minister Benjamin Netanyahu addresses Congress, delivering a passionate speech urging American leaders to send weapons faster to Israel so he can end the war.

Netanyahu explained the urgency of countering Iran, portraying it as a grave threat not only to Israel but to global security.

He criticised ongoing negotiations and called on the United States to hand over weapons faster, so he could end the war in Gaza.

Ticker’s Ahron Young covers the latest. #featured #trending

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