You’ll now be able to tip your favourite YouTubers
Youtube viewers will soon have a new way to support their favourite content creators, with the video platform adding a new tool that lets you tip creators.
It’s called “Super Thanks” and youtube says it is currently in the testing phase on the platform.
When a user purchases one of these four options, they’ll see a celebratory animation on-screen and a colourful comment with their name appear below the video in the comments section. Creators themselves will be able to respond to these messages in the same way they can on regular comments.
The feature lets users applaud a creator by choosing from one of four price points between $2 and $50 to tip their fave channels.
What happened to YouTube applause?
YouTube had previously been testing the tool under the name “Viewer Applause”, over the past year.
With its new name, it’s available in beta in 68 countries on desktop, Android, and iOS.
Another way for creators to earn a buck
Super Thanks is the fourth option YouTube has added for directly paying creators.
YouTube also offers channel memberships, which let creators offer monthly subscriptions.
Along with that, there’s also Super Stickers and Super Chat – all of which let have allowed viewers to leave tips during live streams.
But, what’s the catch?
YouTube already pays eligible creators a cut of the ad revenue that runs in front of their videos, but that income stream isn’t always enough for content creators to earn a living.
One of the biggest catches to the new feature: Creators must be part of the YouTube Partner Program to receive access to Super Thanks.
Snapchat is growing faster than it has in years
Snapchat’s parent company has continued to see record growth – and profit – of the platform
Just a couple of years ago, there were concerns that Snap, the parent company of Snapchat, wouldn’t survive as a standalone company, but the social media platform is growing faster than it has since 2017.
The camera-based messaging app stated it added 13 million daily users during the second quarter of this year – a 23 percent increase from the same time a year ago.
That means 293 million people use Snapchat every day around the world, up from 173 million this time four years ago.
Snapchat’s revenue has also soared 116 percent to $982 million – making it a faster growing business than Twitter or Facebook
Snap CEO Evan Spiegel has said he expects the app’s user base to actually grow faster as pandemic lockdowns end, since Snapchat is designed to be used out and about with friends.
Battle of the Crown: Star Entertainment ditches bid
Australia’s Star Entertainment Group has ditched a bid to merge with Crown Resorts
In the latest showdown in the battle for the Aussie Casinos – Star proposed a merger bid back in May worth $12 billion.
Star Entertainment operates casinos in Sydney, Gold Coast, and Brisbane while Crown operates venues in Melbourne and Perth, while a built casino in Sydney hasn’t been granted permission to open.
The Star merger with Crown would have created an Australian gaming and hospitality giant with a total market value of $12 billion AUD.
Crown shares dive following Star’s announcement
Shares fell as much as 4.2% in early trading today, cleaving its market value to $6.7 billion.
Star, which is best known for its casino in Sydney, said it “remains open to exploring potential value-enhancing opportunities with Crown,” though engagement with Crown on the merger plan had been “limited.” It said it will closely monitor the outcome of the Melbourne investigation, as well as a concurrent probe into Crown’s Perth casino.
In a separate statement, Crown said it remains “willing to engage” with Star in relation to a potential merger. “The board is committed to maximizing value for all Crown shareholders and will carefully consider any proposal that is consistent with this objective,” it said.
Why businesses should be tapping into the world of eSports
Gaming has run a parallel race with tech businesses for years now with many industries embracing the competitive advantages.
It’s no secret that eSports is an area that many gamers imagined thriving since the early days of couch multiplayer – Businesses are now witnessing the momentum first-hand with companies such as ONE eSports acting as a vanguard to this new era.
CEO of ONE eSports, Carlos Alimurung was able to shine some light on the industry looking to explain the benefits for players, sponsors, and streamers.
Mobile gaming, whilst often considered “beneath” many traditional gamers have seen exponential growth with the power of smartphones and mobile devices increasing significantly, and eSports teams have noticed the potential of the games on offer and the convenience with which the platforms contain.
Celebrating the narrative of content creators and players within the industry is another area boasted by ONE eSports as they encourage and promote the players, seeing them as no different to athletes seen on a field, court, or even the Olympics. Though as Carlos explains “eSports doesn’t need the Olympics” – A wonderful expression of confidence for a passionate group of gamers desiring to be taken seriously.
Balancing a traditionally male-dominated industry can be a challenging task for a lot of big businesses which look to make a difference.
Articles outlining the struggles of female employees within game development are rife and deeply troubling, with major developers coming under fire for their response to the traumatic experiences inflicted upon women in the gaming industry.
INCLUSION IS PART OF THEIR INDUSTRY MISSION
They seek to enable and uplift players, streamers, and content creators of all genders to succeed – a breath of fresh air in an otherwise tainted space.
The numbers of female players look to increase with nearly 47% of gamers already being female there is plenty of room to see growth within eSports. (It doesn’t matter what gender you are when you’re on the business end of a no-scope trick shot in the arena!)
With brands like Netflix looking to get involved in the gaming industry, it is no longer a question of how but when other major companies will look to plug in and play.
Brands will also need to get smart about how their marketing will be presented to a younger more active audience (without hitting players over the head with it) Games like the basketball simulator: NBA 2K21 integrated unskippible advertising during loading screens which saw fans upset with being force-fed content onto their screens.
And whilst some could argue this made the game more authentic as advertising of course coats the sporting space, there are definitely more clever ways to do this… the spectacle of an esports arena for instance and the opportunities available have untapped potential, again the key is to be clever with the integration of marketing to Gen Z.
eSport will continue to expand its traditional reach from North America and Southeast Asia through onto Australian shores the question again, is not how but when this will occur as many Aussie gamers go without representation and limited faculty on home soil.
With the pandemic and vaccine rollout yet to play out in full there is a great opportunity to expand the digital market and competitive gaming space worldwide.
For the full chat with Carlos and more gaming goodness check out the rest of Ticker Gaming
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