In this special interview, the Urth.io CEO discusses the critical role of soil carbon in tackling climate change and her mission to reshape the future of sustainable business.

Samantha Jewell, founder and CEO of Urth.io, is on a mission to change the way businesses think about Environmental, Social, and Governance (ESG) principles, particularly in the area of soil carbon stewardship.

In a recent on Ticker News, Jewell underscored the importance of reducing carbon emissions and the critical role businesses can play in addressing climate change.

One key focus of Urth.io is supporting farmers in creating carbon offsets through responsible soil management.

“Soil carbon is one of the most underappreciated tools we have to combat climate change,” Jewell explained.

However, she acknowledges the challenges, particularly the complexity of regulations and the need to shift mindsets among both farmers and buyers.

Revealing book

Jewell’s book, Carbon is Not a Dirty Word, serves as a practical guide for businesses and individuals looking to implement sustainable practices.

“The book is about making sustainability accessible, whether you’re a business leader or a farmer,” she said.

As ESG becomes a central concern for many industries, Jewell believes that education and a commitment to long-term change are essential.

To learn more about her work or purchase her book, visit samjewel.com or urth.io.

President Biden and PM Netanyahu speak on the phone for the first time in months as tensions with Iran explode. No ceasefire, no end in sight, with Israel and Hezbollah locked in conflict.

U.S. President Joe Biden and Israeli Prime Minister Benjamin Netanyahu spoke on Wednesday as tensions with Iran continue to flare.

The 30-minute call between Biden and Netanyahu marks their first since August, highlighting escalating conflict between Israel and Iran-backed forces.

With the conflict with Hezbollah intensifying and Gaza caught in the crossfire, there’s no indication of a ceasefire on the horizon. #featured #trending