AnalysisMoney

Explained: How Wesfarmers makes its money

In this story

Wesfarmers started as a farmers’ co-operative in Western Australia. Now it owns some of the country’s best-known shops, from Bunnings to Kmart. Here’s how it makes its money.

Wesfarmers is one of Australia’s largest companies, and owns many of the shops Australians visit every week.

It began in 1914 as the Westralian Farmers Co-operative, set up to help Western Australian farmers buy supplies and sell their produce. It listed on the stock exchange in 1984 and grew through a long series of acquisitions. It bought Coles in 2007, then spun it off as a separate company in 2018.

Wesfarmers is run as a group of separate businesses, with head office deciding where to invest. In the year to June 2026, it reported revenue of $47.3 billion and a net profit of about $2.9 billion.

Bunnings and Kmart

Bunnings is the jewel in the crown. The hardware chain brought in revenue of $20.4 billion and earnings of $2.45 billion in the 2026 financial year, more than half of the group’s earnings. It sells to both home DIYers and tradespeople, and its size helps it keep prices low, which makes it hard for rivals to compete.

The Kmart Group, which includes Kmart and Target, is the second-biggest earner, with earnings of about $1.1 billion. Kmart’s success is built on low prices, especially through its own Anko brand, which it designs itself and has made in factories overseas. Wesfarmers has been converting many Target stores into Kmarts.

Wesfarmers 1930s letterhead.
Wesfarmers 1930s letterhead. Photo: JarrahTree / Wikimedia Commons, Public domain

Officeworks sells stationery, technology and furniture, and Wesfarmers Health owns the Priceline pharmacy chain and other health businesses.

Chemicals, lithium and the risks

Less well known is Wesfarmers Chemicals, Energy and Fertilisers, or WesCEF. It makes ammonia, fertilisers and industrial chemicals in Western Australia, and owns half of the Mt Holland lithium mine and a refinery in Kwinana, which produce lithium for electric vehicle batteries.

That gives Wesfarmers some exposure to commodity prices, although retail remains the core of the business.

Its profits depend heavily on how much Australians are spending. Higher interest rates and cost-of-living pressure can hit sales, although discount retailers like Kmart and Bunnings often hold up better when shoppers are looking for value.

The risks include a slowdown in housing and renovation activity, competition from online retailers such as Amazon and Temu, and rising costs. Rob Scott has been the managing director since 2017.

Up next
The business of love: Lauren Hunter’s matchmaking mission

As dating apps leave more singles frustrated and emotionally exhausted.

Read the story →
Ticker Today takes a daily view of the world of news, politics and business.With Ahron YoungWhisky & Suits explores law, property finance and business over fine whisky.With Imran Khan and Chris ChristofiThe Founders Method explores practical lessons and systems for entrepreneursWith Jonathan Byrt and Jesse LeeworthyThe Connector explores property and urban growth across Australia and the UK.With Belinda CoateThe Property Playbook delivers research-led insights for property investors.With Tim Graham and Terry RyderState of Hospitality explores the challenges facing Australia's hospitality.With Jeremy KoadlowBuying Power helps young professionals enter property and build lasting wealth.With Victor and Reshmi KumarThe Airport Economist explores global trade, business and economic outlooks.With Tim HarcourtMedia Movers explores the trends shaping Australia's media and global news.With James ManningBroker Business explores strategies to build, grow and sustain a business.With Rex AfrasiabiMoney Matters explores practical financial strategies to build lasting wealth.With Dr Steven EnticottBeyond Education explores the ideas and technology shaping future learning.With Greg CampitelliTicker Air explores the latest aviation news, travel trends and developments.With Ahron YoungEarly Years Dialogue explores the issues shaping Australia's early learning.With Paul MondoMarkets and Machines explores AI, regulation and trends shaping the markets.With Chris BergSocial Intelligence explores how social media and AI transform our daily lives.With Dr Karen SutherlandThe AI Edge explores how artificial intelligence reshapes the world economy.With Brad Gastwirth

More from Ticker

Watch

More in Money

View all →