Leaders

Expert explains how AI is transforming advertising with precision targeting

Published

2 weeks ago

January 9, 2025

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AI and data is revolutionising ads, helping fill every last seat in the metaphorical plane.

Traditional targeting methods often relied on invasive data collection and manual processes, such as gathering demographic information from surveys or databases. AI, however, analyses anonymous user behaviour—such as browsing habits and content engagement—on a granular level to create highly precise user segments.

AI also excels in real-time ad optimisation, interpreting thousands of data signals to enhance campaign performance. Advertisers can now target audiences with 10 times the precision, ensuring users see ads tailored to their interests.

Using an aeroplane metaphor, Rajiv Khaneja, CEO and founder of AdButler, likened ineffective ad targeting to flying a half-empty plane—costly and inefficient. AI, on the other hand, helps fills the plane with people interested in the businesses offer, ensuring advertisers maximise the value of their spend.

Rajiv emphasised that as the advertising industry evolves, adopting AI-driven solutions is no longer optional. Businesses failing to embrace these tools risk falling behind as advertisers prioritise platforms that offer better audience alignment and measurable results.

Related Topics:advertising AI Business Featured innovation Tech

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Leaders

‘May God bless you and guide you’: Biden’s farewell letter to Trump revealed

Biden’s farewell letter to Trump shows civility, wishing him well, highlighting a tradition that transcends political divides.

Published

2 days ago

January 23, 2025

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Former President Joe Biden’s farewell letter to President Trump shows civility, wishing him well, highlighting a tradition that transcends political divides.

This letter was made public by Fox News and showcases a rare moment of civility between these two polarising figures in American politics.

In the letter, Biden expresses his best wishes for Trump and his family as he departs from the presidency.

Biden’s note reads:
“Dear President Trump,

As I take leave of this sacred office, I wish you and your family all the best in the next four years. The American people – and people around the world – look to this house for steadiness in the inevitable storms of history, and my prayer is that in the coming years will be a time of prosperity, peace, and grace for our nation.

May God bless you and guide you as He has blessed and guided our beloved country since our founding.

Joe Biden 1-20-25.”

The letter concludes with a prayer for guidance and blessings for Trump, reflecting the sentiments often associated with presidential transitions.

This gesture may be viewed as a simple act of goodwill or simply as politics at play.

Leaders

Medmate sparks a future of accessible, tech-driven care

Published

4 days ago

January 21, 2025

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Technology innovation transforms healthcare accessibility

The Inspired CEO unpacks the latest trends in health and wellbeing that are transforming the business world. From the rise of global CEOs to the lifestyle of digital nomads, discover how innovative wellness practices are driving success and longevity in the modern business landscape.

Hosted by Kate Save, CEO of Be Fit Food.

In this episode, Kate is joined by Ganesh Naidoo, a medical leader and entrepreneur with over 20 years in healthcare. As the Founder, CEO, and Medical Director of Medmate, he has created a virtual care platform to make healthcare accessible to everyone, anytime.