Disney’s CEO Bob Iger has unveiled a strategy to “quiet the noise” and refocus the entertainment conglomerate’s efforts on its core mission—entertainment and storytelling.

The feud between Disney and Florida Governor Ron DeSantis has gained significant attention in recent months. DeSantis has been critical of Disney’s involvement in political and cultural matters, accusing the company of wading into divisive topics that have fueled polarization.

Iger expressed his concerns about the company becoming embroiled in culture wars. He emphasized the importance of maintaining Disney’s reputation as a beloved and inclusive brand that appeals to a wide audience.

Under Iger’s guidance, Disney plans to depoliticise its public image and redirect its focus towards producing high-quality content that resonates with viewers of all backgrounds.

This strategic shift includes reducing the company’s involvement in political contributions and refraining from taking positions on contentious issues.

While some critics argue that Disney should continue to use its influence to address important societal matters, Iger believes that it’s crucial for the company to preserve its image as a source of joy and entertainment for families worldwide.