Where do you begin to create one of the most used phone programs in the world?

Imagine your boss comes to you with this great idea. A screen that’s a phone, that will change our entire lives.

The way we consume media, the way we connect. To do so, we have these tiny little things called Apps. Millions of them.

But you’re tasked with creating the framework that becomes the App store.

We speak to one of the former Apple employees who helped to build the App store – Phillip Shoemaker.