Apple clinches $2.5bn streaming deal with MLS

Published

2 years ago

June 15, 2022

Major League Soccer and Apple are teaming up in an historic 10-year global broadcast deal, worth $2.5 billion

This exclusive deal makes MLS the first major United States sports league to seal a media rights deal with an all-digital platform, streaming globally.

Apple TV will get the rights to every MLS and Leagues Cup match for the next decade, in an exclusive streaming service that rules out any lock blackouts or restrictions.

Never miss a moment.

Learn more: https://t.co/S4bAiuYldM https://t.co/AkPN3mvQhk
— Apple TV (@AppleTV) June 14, 2022

MLS x @AppleTV is coming in 2023.

Details: https://t.co/vkrUm1HzVN pic.twitter.com/CwvWv0zs18
— Major League Soccer (@MLS) June 14, 2022

Unlike other sports streaming services including the NFL and NBA, all of the content will be available in one easy place for subscribers.

MLS will have its own streaming service that lives inside Apple TV.

We’re thrilled to bring @MLS to @AppleTV! Starting next year, ⚽️ fans around the world can watch all Major League Soccer matches in one place. https://t.co/1A0l7hS9Sr
— Tim Cook (@tim_cook) June 14, 2022

They will also get exclusive access to pre and post-game footage.

As for the subscription, Apple hasn’t revealed a ball park price point yet.

However, they have confirmed that current Apple TV subscribers will have to pay extra if they want the MLS package included.

Related Topics:APPLE Football MLS SOCCER sport Tech trending world

Up Next

Goodbye Internet Explorer: browser retires tomorrow

Don't Miss

Track and kill – woman uses AirTag to find boyfriend and kill him

Holly Stearnes

Deadpool & Wolverine movie seeks to break Disney’s streak of comic book flops

Published

23 hours ago

July 26, 2024

ticker NEWS

A new hope for Disney’s comic book universe.

The upcoming Deadpool & Wolverine movie aims to revitalise Disney’s comic book adaptations, breaking the recent streak of underperforming titles on Disney Plus. Despite high expectations, series like She-Hulk: Attorney at Law and Secret Invasion failed to capture audiences, leaving fans eager for a blockbuster hit. With iconic characters and a promise of thrilling action, this film is set to reinvigorate the franchise and restore faith in Disney’s comic book ventures.

News

AI enters the Big Brother house, raising concerns around the truth of reality TV

Published

3 days ago

July 24, 2024

ticker NEWS

How will the integration of AI into reality TV impact audience engagement and what role will this have on the future of entertainment?

The latest season of Big Brother has left fans scratching their heads with the introduction of Big Brother AI, also knowns as BB AI, taking centre stage.

Tom Finnigan from Talkingbrands.ai joins to discuss all the curious AI cases of the week. #featured