Apple adds video podcasts with watch and listen features

Apple launches new video podcast experience with adaptive playback, dynamic ads, and free for creators.

Apple is stepping up its podcast game with a new integrated video experience launching this spring. The update will allow users to seamlessly switch between watching and listening, complete with picture-in-picture mode for uninterrupted multitasking.

The update also supports HLS for adaptive video playback and dynamic ad insertion, giving advertisers more flexibility while keeping distribution free for creators. This positions Apple Podcasts to better compete with Spotify, YouTube, and Netflix in the growing video podcast market.

As video podcasts gain traction worldwide, Apple aims to capture viewers who want a more interactive experience without paying creators fees, while ad networks benefit from expanded opportunities.

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