Meghan Markle, the former actress turned Duchess, has ignited speculation about the revival of her lifestyle blog, The Tig, potentially positioning herself as a competitor to Gwyneth Paltrow’s Goop.

Having made the controversial choice to step away from her senior royal duties alongside Prince Harry in 2020 and subsequently relocating to California for financial independence, Meghan now appears to be circling back to her pre-royal roots.

In recent weeks, rumors have swirled regarding Meghan’s intentions to resurrect The Tig, following her filing of a Notice of Allowance document with the US Patent and Trademark Office. This development comes after Meghan had applied to trademark her former blog in November 2022. The Tig was known for its content, which covered a range of topics from favorite dining spots to lifestyle advice, bearing a resemblance to Gwyneth Paltrow’s Goop.

Meghan’s former friend, Lizzie Cundy suggests that Meghan’s motivation might be fueled by a desire to regain popularity. “Meghan has probably thought ‘I’m never going to make it back in the UK’ and she’s having to re-invent herself to be liked and get some popularity back.

She’s slowly losing her A-list friends, from the Beckhams to Oprah Winfrey, they’re all dropping like flies around her.”

“The new Gwyneth”

Cundy opined that Meghan might be positioning herself as the new Gwyneth Paltrow by engaging with the Montecito Mafia wellness group, known for their aspiration to emulate Paltrow. However, the jury remains out on whether this reinvention can succeed, given Meghan’s declining popularity.

The term “Montecito Mafia” is not affiliated with any criminal organization but rather denotes Meghan and Harry’s inner circle, including affluent and influential neighbors in their community. These individuals are known for their close-knit relationships and considerable power.

As speculation mounts about Meghan’s potential career shift, it appears that some A-listers, including Victoria and David Beckham, have distanced themselves from the Sussexes. This distancing allegedly stems from an incident where Meghan accused the Beckhams of leaking stories to the media, souring their relationship.

With the unfolding developments surrounding Meghan’s career pivot, it remains to be seen whether she can successfully rebrand herself in the eyes of the public and regain the popularity she once enjoyed.