American fast-food titan Wendy’s is set to introduce its signature square patties to the Australian market.
A deal has been inked with Flynn Restaurant Group, the operator of Pizza Hut, to establish around 200 Wendy’s outlets across the nation in the coming decade.
The landmark partnership signals Wendy’s intent to compete in the Australian fast-food scene, positioning itself as a formidable challenger to established burger giants like McDonald’s and Burger King.
Wendy’s is renowned for its unconventional burger patties and holds the distinction of being the world’s third-largest burger chain after McDonald’s and Burger King.
According to Abigail Pringle, Wendy’s International President, the decision to expand into Australia was bolstered by the successful reception of a pop-up store in Sydney back in 2021.
She highlighted Australia’s strategic importance as a high-priority growth market for the brand.
Flynn Restaurant Group’s extensive experience in the restaurant industry, particularly as operators of Wendy’s outlets in the United States, adds weight to the partnership. Flynn’s acquisition of over 250 Pizza Hut stores in Australia earlier this year further solidified their presence in the country.
International plans
This expansion plan comes as Wendy’s international growth focus gains momentum. The goal is to open around 200 Wendy’s stores across Australia by 2034, with significant growth anticipated post-2025. Wendy’s currently boasts 190 stores under Flynn Restaurant Group’s operation across five US states and the Washington DC area.
The CEO of Flynn Restaurant Group, Ron Bellamy, expressed excitement over the partnership and the untapped potential he sees for Wendy’s in Australia. He noted Wendy’s appeal to Australian consumers, positioning the brand to redefine the quick-service restaurant (QSR) landscape.
Not the first time
This isn’t Wendy’s first foray into the Australian market.
The burger chain initially opened its doors in Melbourne in 1982, though its earlier venture into the country ended with financial struggles. Despite past challenges, Wendy’s new partnership signals a renewed commitment to conquering the Australian market, potentially shaking up the dominance of established players.
