Formula One world champions Red Bull took their season launch to the United States with a spray of pyrotechnics in front of a rapt Manhattan crowd as fans braved the bitter cold outside.

Where once NASCAR and IndyCar had a stranglehold on American gearheads, the splash hit Netflix docu-drama “Drive to Survive” has indoctrinated legions of new fans in the United States.

Neither icy cold nor eye-watering winds whipping along the Hudson River could deter the dozens of people who showed up outside the Classic Car Club on Friday, hoping to catch a glimpse of their favourite drivers heading for the launch.

“I’ve been following it for a while and around 2017, 2016 it wasn’t that big in the United States,” said Tyler Quinn, 21, a college student in Manhattan, who last year saved up to see the Formula One race in Canada and feared the growing fan base could make future trips prohibitively expensive.

“It’s exploded exponentially. You know, when I talk to people in school … they all know about F1, they all recognise certain things, they all ask me questions. It’s growing fast and I really am glad about that.”

Las Vegas will join Austin and Miami as the third race in the United States in the 2023 calendar as F1 looks to make further inroads into the lucrative market.

Speaking at the members-only Classic Car Club, where a garage of luxury cars is available for patrons to enjoy, Red Bull Racing Team Principal Christian Horner told Reuters that “Drive to Survive” had been a “game changer”.