Rupert Murdoch is pushing to reunite Fox and News Corp in a bid to consolidate his media empire

In a move that has caught many in the media industry by surprise, Rupert Murdoch has started a process that could reunite his media empire, News Corp and Fox Corp.

This news comes after years of expansion globally and the split of his empire in 2013.

If successful, this reunion would allow Murdoch greater control over his media assets and potentially help the companies trim costs.

In recent years, media companies have been fighting decades-low growth in advertising sales and fighting for users’ attention against deep-pocketed social media and content websites.

Many see Murdoch’s potential reunion of News Corp and Fox Corp as a way to cut costs and better compete in this environment.