On Social Intelligence, host Dr Karen Sutherland is joined by Tracy Sheen from The Digital Guide to explore these developments, including the opportunities AI generated content presents for businesses and the challenges schools face as AI becomes more integrated into everyday search.
Artificial intelligence is continuing to reshape how people create content and access information, with new developments from ChatGPT and Google raising questions about the future of digital tools.
ChatGPT can now turn a single photo into a looping GIF using a short text prompt, giving small businesses and content creators another way to produce engaging digital content without advanced editing skills.
However, knowing when to use AI generated visuals, how they compare with traditional video and what to check before publishing them will be important considerations for creators.
Meanwhile, Google’s proposed rules could require schools to accept AI-generated answers in Google Search or switch to another search engine, raising concerns about how much control educators have over the technology students use.
The growing presence of AI in search also raises questions about how students develop research skills, evaluate information and access sources independently.
