What makes a hospitality business truly valuable?
On State of Hospitality, host Jeremy Koadlow is joined by Casey Robinson, intellectual property lawyer, investor, business owner and Senior Associate at New Chapter Legal, to explore how intellectual property can become one of the most valuable assets a hospitality operator owns.
From trade marks and branding to recipes, designs and business concepts, protecting IP could mean the difference between building a valuable brand and losing it.
High profile disputes involving Merivale’s Establishment, Black Star Pastry and Blackstar Coffee, and the MERCATO and MERCATO CENTRALE brands reveal the legal and financial risks of getting intellectual property wrong.
Casey Robinson with Jeremy Koadlow at the Ticker Studio
The discussion examines what Australian hospitality operators can learn from these cases, how international brands protect their interests, and whether independent businesses can compete when defending their intellectual property.
As hospitality businesses look towards expansion, franchising or a potential sale, intellectual property can be worth far more than the physical venue.
Robinson explains how protected brands create commercial value, what buyers look for when acquiring a business, and what needs to change to help Australian operators protect and commercialise their ideas.
For more information, visit New Chapter Legal
