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Why Instagram’s boss is relocating to London

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A Meta Inc. spokeswoman announced today that Instagram boss, Adam Mosseri, plans to locate to London temporarily to help reinforce operations in the region

The spokeswoman reported that the aim of this move is to increase the global expansion of Instagram by attracting a greater number of quality creators to earn their living from contributing to the platform.  

It is an interesting time for such an announcement as the Head of Instagram continues to diffuse the backlash generated over the past week in response to Instagram’s plans to increase its interface and feed to become more like rival, TikTok.  

Photo credit: The Verge

Countering TikTok

Rationale for the London move has been attributed to the office being the second largest engineering hub for Meta outside of its U.S. headquarters with more than 4000 employees located there.

As TikTok continues to lead the way in downloads and user adoption with the teenage market, once the core audience demographic for Instagram, how this move plays out in terms of Instagram’s evolution will be anyone’s guess. 

What is apparent in the negative response from Instagram users regarding its plans to become more like TikTok is that the platform is clearly not listening to its loyal fans.

Instagram’s usual strategy of adopting the features of other platforms to prevent its current users from going elsewhere, may not be as effective as it once was. 

Instagram introduced Stories as a direct defensive tactic to prevent scores of users moving to Snapchat.

It continued using this strategy by adding features such as live video and most famously (and recently) creating Reels when India banned TikTok and the former U.S. President, Donald Trump, threatened to do the same.  

This recent backlash demonstrates that Instagram users are tired of the platform attempting to retain their interest by increasing its similarity with other social media sites.

Rather than imitation, it seems Instagram users want both innovation and familiarity to ensure Instagram maintains its uniqueness, rather than becoming more homogenous and generic.  

This move by Instagram boss, Adam Mosseri to London could be the perfect opportunity for Instagram to assess what its users really want so it can differentiate itself again in the social media landscape.  

– Karen Sutherland, University of the Sunshine Coast, contributed to this report.

Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.

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U.K. ambassador Peter Mandelson fired over Epstein ties

UK ambassador Peter Mandelson dismissed over deepening Jeffrey Epstein associations, amid scrutiny and pressure from Prime Minister Keir Starmer

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UK ambassador Peter Mandelson dismissed over deepening Jeffrey Epstein associations, amid scrutiny and pressure from Prime Minister Keir Starmer

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In Short:
– Peter Mandelson has been dismissed as Britain’s ambassador to the US due to connections with Jeffrey Epstein.
– Prime Minister Keir Starmer reversed his support after new details revealed the significance of Mandelson’s ties to Epstein.
Britain’s ambassador to the United States, Peter Mandelson, has been dismissed following revelations about his connections to Jeffrey Epstein.
Prime Minister Keir Starmer requested Mandelson’s withdrawal after emails indicated that the nature of their relationship was more significant than previously understood.The decision comes after the release of a birthday book containing a letter from Mandelson, referring to Epstein as “my best pal.”

Although Starmer initially supported Mandelson, he reversed his stance amidst growing pressure from his party.

The foreign ministry stated that new details indicated a changed understanding of Mandelson’s ties to Epstein, which warranted his removal.

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Deep Association

Mandelson reportedly suggested that Epstein’s first conviction should be challenged, which was viewed as troubling new information.

Expressing remorse, he acknowledged the painful impact of Epstein’s actions on victims and lamented his continued association with him, describing Epstein as a “charismatic criminal liar.”


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FBI hunts assassin who shot Charlie Kirk at Utah Valley University

Charlie Kirk, conservative influencer, shot dead at 31 during speech at Utah Valley University, prompting ongoing manhunt for suspect

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Charlie Kirk, conservative influencer, shot dead at 31 during speech at Utah Valley University, prompting ongoing manhunt for suspect

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In Short:
– Federal authorities are investigating the shooting of Charlie Kirk, who was killed at Utah Valley University.
– A manhunt for the actual shooter is underway; two men have been questioned and released without charges.
Federal authorities are investigating the shooting of conservative influencer Charlie Kirk, who was killed while speaking at Utah Valley University.
The incident occurred around 12:20 PM when Kirk was shot in the neck, leading to a chaotic scene as attendees fled. Kirk, a father of two, died shortly after being taken to a local hospital.Investigators believe the shooter fired from a building approximately 200 yards away.

During the aftermath, two men, one of whom claimed to have fired the shot, were taken into custody but later released without charges. A manhunt is ongoing for the actual shooter.

Utah Governor Spencer Cox stated that those responsible will be held accountable, outlining the state’s commitment to justice.

President Donald Trump condemned the political climate surrounding Kirk’s death, blaming extreme rhetoric and violence.

In a statement, he remembered Kirk as a patriot who advocated for open debate. Following the incident, vigils were held nationwide, and classes at the university have been cancelled.

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Ongoing Investigation

As investigations continue, American flags will fly at half-staff until Sunday in honour of Kirk.

“I want to be very clear that this is a political assassination,” Utah Governor Spencer Cox, a Republican, told a news conference.

“And I just want to remind people that we still have the death penalty here in the state of Utah.

The Utah Department of Public Safety said that its State Crime Lab was “working with multiple active crime scenes”.

“These were identified based on where the victim was shot, as well as the locations where the suspect and victim travelled,” a department statement said.

“The shooting is believed to be a targeted attack. The shooter is believed to have fired from the roof of a building down to the location of the public event in the student courtyard.”

Eyewitness account

Attendee Tiana Lao said the shooting came as a shock in what otherwise felt like an= normal event.

“We didn’t realise it was real at first and then everyone began rushing out, shouting to get down in panic and distress,” she told ABC News.

“People were excited. There were some opponents like there usually are at these events … but they were peaceful, so this was a total shock.”


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Who was Turning Point USA founder Charlie Kirk?

Conservative activist Charlie Kirk assassinated at Utah university, leaving a significant void in U.S. conservative politics. #BreakingNews

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Conservative activist Charlie Kirk assassinated at Utah university, leaving a significant void in U.S. conservative politics. #BreakingNews


Conservative activist Charlie Kirk has been assassinated while speaking at a Utah university, sparking shock and grief across America.

Known as the founder of Turning Point USA, Kirk became a leading voice in the MAGA movement, shaping conservative youth politics and energising Donald Trump’s base.

His sudden death leaves a major void in the U.S. conservative landscape.

#CharlieKirk #TurningPointUSA #USPolitics #BreakingNews #TickerNews


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