Tinder is encouraging young Gen Z users to get vaccinated as lockdowns continue to impact Australia and as daters hope to meet their matches IRL when the time is right
As a part of the initiative, Tinder Australia will be enabling member access to an all new vaccine centre to display stickers and express their vaccination status and sentiment
on their profile.
The initiative will reach millions of Tinder members across Australia as governments push for younger Aussies to get the jab.
Australians under 40 can now ask their GP about getting AstraZeneca
“The pandemic really pushed our members to get creative to make new connections. Vaccinations have become a popular talking point on Tinder* and mentions of ‘vaccine’ in member bios in Australia increased by 220% comparing July 2021 to January 2021, and 30% between July 2021 and June 2021 – this is a new all-time high,” said Papri Dev, Senior Director, APAC Communications at Tinder.
“As Australia’s vaccination drive gains momentum, we want to extend support and encouragement for our members to be better equipped to find their way back into IRL dating when it becomes a possibility,
“Our intent is to make dating safer everywhere and for everyone and Tinder vaccine stickers will make it both easy and fun to share your vaxxing vibe.”
Recent findings from Tinder in Australia in 2021 have revealed that, thinking back to winter in 2020, 40% of Gen Z’s surveyed felt isolated by the lack of social interactions, with 36% missing in-person interactions.
Meanwhile, 84% agree that yes, dating apps have been helpful in remaining connected and meeting new people throughout the global pandemic.
This feature has already been rolled out in other parts of the world earlier in the year.
