Threading the needle: Meta’s new platform finally dethrones X

Threads, the social media platform owned by Meta, is gaining traction with a surge in daily active users, outpacing X in the U.S.

With Threads averaging 28 million daily active users compared to X’s 22 million, Meta’s ambitions to reach a billion users seem within reach despite a slowdown in growth. While X still boasts 550 million monthly active users globally, Threads’ focus on user experience and avoidance of real-time and political content could position it as a formidable competitor moving forward.