UK shoppers are tightening budgets for Black Friday, expecting to spend £622—4% less than last year—favoring discounts.
Shoppers across the UK are revising their Black Friday game plan, tightening their budgets as economic pressures reshape spending behaviour. Many are approaching the sales season far more cautiously than before.
Consumers expect to spend an average of £622 this year — a 4% drop from last year — with many relying on discounts and promotions to stretch their budgets. Value is king, with 38% of shoppers saying they’ll only buy items that are at least 50% off.
Rising inflation and income disruptions are adding pressure, and even higher-income households plan to scale back spending across Black Friday and Cyber Monday. Brands and retailers will need to work harder to earn every pound this shopping season.
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