Mars has introduced its first new M&M character in more than a decade
The new purple “spokescandy” is a peanut M&M designed to represent acceptance and inclusivity
Purple joins the other classics like Red and Yellow.
Mars says the character’s “charm and quirky nature” comes from her “keen self-awareness, authenticity and confidence”
Mars redesigned its M&M characters earlier this year after facing criticism for Green’s sexy characterization
In announcing Purple, Mars put out an ad with the character singing an original song, “I’m Just Gonna Be Me.”
Mars says one dollar from every stream of Purple’s song will be donated to a nonprofit arts company.
