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Improving digital experience is everything

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All eyes are now on businesses as they navigate the online world.

Organisations are trying to optimise their website, social media and mobile applications to capture customers, and provide a flawless digital experience.

But, how can this be done?

“There is a real thirst for leveraging the data of customer behaviour,” Optimizely‘s Paul North revealed to Ticker News. “This is all a part of the customer digital experience online.”

North also spoke about the importance of the company’s ‘data core service’ – a free service for clients, to better understand customers and how it can help businesses to grow.

“We are getting queries from our customers, about what their customers are doing online,” he adds. “every touchpoint you ave with a customer is a chance to get to know them better.

“You also get the chance to understand them, the content they are interested in, and to enrich their experience.”

North also went on to detail why a personalised aspect is crucial in a fast-paced world.

“Everyone in the digital space talks about the three-second flicker,” he continues. “If you don’t have the engagement in real-time, you lose them to another digital property.

“This could be your competitor, or another service, or another avenue of interest that the end user may have.

“Our aim is to help organisations contextualise customer experiences in real-time using Artificial Intelligence and a data bank built up, and by doing this, the experience become relevant and contextualised, keeping people engaged with your brand.”

For more information, head to their website.

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Franchising vs. Independent: key differences to choosing the right SMB model

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With latest Australian Federal budget, many SMB’s are weighing their options when selecting a suitable business model.

Franchising provides brand recognition, operational support, and economies of scale but involves ongoing fees.

Independent businesses offer full control and profit retention but face higher costs and regulatory challenges.

For risk and reward, the franchising model reduces risk through established practices and support but involves ongoing fees and profit-sharing with the franchisor.

On the alternative, independent businesses retain full control of profits but face higher risks and responsibilities in managing the business.

Sonia Shwabsky, CEO at Kwik Kopy Australia, joins to share her key insights on SMB’s. #featured

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Biden fails to mitigate growing campaign concerns after public news conference

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President Biden does little quell election campaign concerns after he mixes up Vice President Kamala Harris, and his Republican rival Donald Trump in a high stakes news public conference

This latest error has intensified concerns about Biden’s fitness for office, with critics questioning his mental acuity and ability to lead effectively.

Supporters argue that occasional slip-ups are natural but insist that Biden remains the strongest candidate against Trump. #featured #trending #ticker news

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Comedy creator reveals the secrets behind her social media success and future ventures

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A look behind the curtain with one of Australia’s most exciting multitalented creators.

The Creator Economy is a behind the scenes look at the world content creation and the power of influencer marketing. Joined by a diverse range of viral guests, each episode explores the journey’s of inspiring personalities engaging millions across the globe and what it takes to captivate your audience.

Hosted by Natalie Giddings, CEO at Hoozu.

In this episode, Natalie is joined by comedian, writer and content creator, Samantha Andrew. #creator economy

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