All eyes are now on businesses as they navigate the online world.
Organisations are trying to optimise their website, social media and mobile applications to capture customers, and provide a flawless digital experience.
But, how can this be done?
“There is a real thirst for leveraging the data of customer behaviour,” Optimizely‘s Paul North revealed to Ticker News. “This is all a part of the customer digital experience online.”
North also spoke about the importance of the company’s ‘data core service’ – a free service for clients, to better understand customers and how it can help businesses to grow.
“We are getting queries from our customers, about what their customers are doing online,” he adds. “every touchpoint you ave with a customer is a chance to get to know them better.
“You also get the chance to understand them, the content they are interested in, and to enrich their experience.”
North also went on to detail why a personalised aspect is crucial in a fast-paced world.
“Everyone in the digital space talks about the three-second flicker,” he continues. “If you don’t have the engagement in real-time, you lose them to another digital property.
“This could be your competitor, or another service, or another avenue of interest that the end user may have.
“Our aim is to help organisations contextualise customer experiences in real-time using Artificial Intelligence and a data bank built up, and by doing this, the experience become relevant and contextualised, keeping people engaged with your brand.”
For more information, head to their website.
Global market forces and OCIO adoption
Do global markets and economic climate influence OCIO adaption with investors?
In a recent Institutional Investor report, the outsourced chief investment officer (OCIO) industry is on the brink of substantial growth, driven by increasing interest from asset owners, especially endowments and foundations, who are increasingly turning to OCIO services.
To delve deeper into this trend, we are privileged to introduce Jim Schienberg, Managing Partner at North Pier Search Consulting, a renowned OCIO search firm.
Netflix’s ‘Live to 100’ series: exploring longevity & financial planning
What does a philosophy about lifestyle choice have to do with money management?
Netflix has unveiled its latest docuseries, “Live to 100: Secrets of the Blue Zones,” featuring bestselling author Dan Buettner. In this captivating series, Buettner travels the world, uncovering the lifestyles and diets of centenarians in Blue Zones—regions known for their high concentration of long-lived individuals. The series sheds light on the remarkable factors contributing to their extended lifespans.
To delve into the financial implications of living longer, we sat down with Judith Lu, CEO of Blue Zone Wealth Advisors. Lu, an expert in financial planning, discusses retirement strategies, healthcare costs, and the importance of long-term financial planning in the context of extended life expectancy. “Live to 100” offers viewers not only a glimpse into the secrets of centenarians but also valuable insights into securing a financially sound future in an age of longevity. Watch the series on Netflix to discover the keys to a longer, healthier life, and explore the financial strategies that can help you make the most of it.
Changing the game in redefining startup funds
Redefining the way startup funds are managed and operated
In an exciting development for the Australian startup ecosystem, VentureCrowd has joined forces with Pitch VC and is poised to redefine the way startup funds are managed and operated, with empowering subject matter experts and highly networked individuals to launch and operate their own startup venture capital fund.
Pitch VC co-founder Campbell Walshe discusses how this partnership will help democratise the venture capital ecosystem.
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