All eyes are now on businesses as they navigate the online world.

Organisations are trying to optimise their website, social media and mobile applications to capture customers, and provide a flawless digital experience.

But, how can this be done?

“There is a real thirst for leveraging the data of customer behaviour,” Optimizely‘s Paul North revealed to Ticker News. “This is all a part of the customer digital experience online.”

North also spoke about the importance of the company’s ‘data core service’ – a free service for clients, to better understand customers and how it can help businesses to grow.

“We are getting queries from our customers, about what their customers are doing online,” he adds. “every touchpoint you ave with a customer is a chance to get to know them better.

“You also get the chance to understand them, the content they are interested in, and to enrich their experience.”

North also went on to detail why a personalised aspect is crucial in a fast-paced world.

“Everyone in the digital space talks about the three-second flicker,” he continues. “If you don’t have the engagement in real-time, you lose them to another digital property.

“This could be your competitor, or another service, or another avenue of interest that the end user may have.

“Our aim is to help organisations contextualise customer experiences in real-time using Artificial Intelligence and a data bank built up, and by doing this, the experience become relevant and contextualised, keeping people engaged with your brand.”

For more information, head to their website.

HCL Technologies is a next-generation global technology company that helps enterprises reimagine their businesses for the digital age.

Their technology products, services, and engineering are built on four decades of innovation, with a world-renowned management philosophy, a strong culture of invention and risk-taking, and a relentless focus on customer relationships.

HCL offer an integrated portfolio of products, solutions, services, and IP through our Mode 1-2-3 strategy, built around Digital, IoT, Cloud, Automation, Cybersecurity, Analytics, Infrastructure Management, and Engineering Services, amongst others.

With a worldwide network of R&D, innovation labs and delivery centres, and 187,634 ‘Ideapreneurs’ working in 50 countries, HCL serves leading enterprises across key industries, including 250 of the Fortune 500 and 650 of the Global 2000.

For more information, head to their website.

With over 120 years in the printing industry, nobody knows or understands print better than SNAP. We put passion and craft into print, so that each and every customer gets the WOW response they’re looking for.

As the go-to specialists in business printing, SNAP caters to the needs of all types of organisations, from the local sporting club through to corporate multi-nationals requiring a fully-integrated print management solution.

SNAP provides an end-to-end printing service, with the ability to implement every aspect of your printing requirements, from the initial brief and graphic design through to printing and the finishing touches such as mounting, laminating and binding.

Our SNAP Centres deliver a personalised service, taking the time to understand their customers’ business and printing needs. Our aim is to present and deliver print solutions which delight, not just satisfy.

Award winning Franchise

Passion is the backbone to any successful business. At SNAP, we have two passions: print and building businesses. As part of our network, our Franchisees are supported by a team with the expertise and passion to see their business reach its full potential.

Boasting a 121 year history in the print industry and with 41 years in franchising, SNAP is 100% Australian owned and operated. We have over 130 SNAP Centres locally and we’re internationally franchised in Ireland and New Zealand.

SNAP is one of the most recognised brands in Australia with a reputation for fast, personalised service and high quality print & design solutions. SNAP caters to all business print needs, from marketing materials and business stationery through to signage.

Widely regarded as one of Australia’s first successful franchise networks, we have been recognised by these prestigious industry awards:

2011 Silver Medal, NSW Printing Industries Craftsmanship Awards, Education and Training Initiatives

2010 Runner-up, WA Business News Best Employer Award (Small, 25-50 employees in WA)

2000 Winner Franchise System of the Year Award (entry capital over $200,000), Franchise Council of Australia

1996 Three State Franchisee of the Year Awards

1995, 1993 & 1990 Winner of the Excellence in Service Franchising Award (i.e. Franchisor of the Year), Franchising Council of Australia

1995 Awarded the Peak of Franchising Excellence

1994 Winner of the Excellence in Communications Award

1993 Awarded for Excellence in Service Franchise

At Snap, we’re good people to work with

Why? Because we’re reliable, friendly and genuine. We believe having a sense of humour enhances our productivity and success. And we are committed to going the extra mile to deliver the perfect solution for all our clients.

We embrace new things. New ideas, technologies and innovations. It’s what has motivated us to become so much more than just your local printing centre.

For more, head to their website.