All eyes are now on businesses as they navigate the online world.

Organisations are trying to optimise their website, social media and mobile applications to capture customers, and provide a flawless digital experience.

But, how can this be done?

“There is a real thirst for leveraging the data of customer behaviour,” Optimizely‘s Paul North revealed to Ticker News. “This is all a part of the customer digital experience online.”

North also spoke about the importance of the company’s ‘data core service’ – a free service for clients, to better understand customers and how it can help businesses to grow.

“We are getting queries from our customers, about what their customers are doing online,” he adds. “every touchpoint you ave with a customer is a chance to get to know them better.

“You also get the chance to understand them, the content they are interested in, and to enrich their experience.”

North also went on to detail why a personalised aspect is crucial in a fast-paced world.

“Everyone in the digital space talks about the three-second flicker,” he continues. “If you don’t have the engagement in real-time, you lose them to another digital property.

“This could be your competitor, or another service, or another avenue of interest that the end user may have.

“Our aim is to help organisations contextualise customer experiences in real-time using Artificial Intelligence and a data bank built up, and by doing this, the experience become relevant and contextualised, keeping people engaged with your brand.”

For more information, head to their website.

HCL Technologies is a next-generation global technology company that helps enterprises reimagine their businesses for the digital age.

Their technology products, services, and engineering are built on four decades of innovation, with a world-renowned management philosophy, a strong culture of invention and risk-taking, and a relentless focus on customer relationships.

HCL offer an integrated portfolio of products, solutions, services, and IP through our Mode 1-2-3 strategy, built around Digital, IoT, Cloud, Automation, Cybersecurity, Analytics, Infrastructure Management, and Engineering Services, amongst others.

With a worldwide network of R&D, innovation labs and delivery centres, and 187,634 ‘Ideapreneurs’ working in 50 countries, HCL serves leading enterprises across key industries, including 250 of the Fortune 500 and 650 of the Global 2000.

For more information, head to their website.

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Aboard Luna, every meal is a gourmet delight. Drawing from international influences and decades of experience, award-winning Chef Fabiola prepares locally sourced fare to your tastes, from challah French toast to chimichurri grilled steak and her award-winning fresh fish ceviche. Is it happy hour already? Ask Nim to shake up one of his specialty cocktails including gold-medal Limonana, and toast the good life on island time.

You’re at the helm of your custom-made Caribbean adventure when you step aboard Luna. Head ashore for local bites and barefoot bars, or seek out quiet coves of unparalleled beauty. Swim amid sea turtles and schooling fish on guided snorkeling outings with Captain Nim, soak up the sun below wind-filled sails, sip hand-crafted cocktails under shimmering starlight, and drift off to a blissful sleep along gentle waves.

Experience the Virgin Islands with the utmost in good food and good times. Welcome aboard Luna.

Learn more by visiting their website.