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Facebook takes advertising to new dimensions with VR ad trials

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VR ads

Facebook is testing VR ads inside its Oculus Quest virtual reality headset system

Facebook founder Mark Zuckerberg is breaking his previous promise that VR Oculus Quest apps will remain ad-free.

The company is describing the ad roll-out as an ‘experiment’. The ads are already appearing in a game called Balston, with other developers rolling out similar ads.

Facebook says it will listen to feedback before launching the virtual reality ads more widely, and will continue testing new ad formats “that are unique to VR”.

Oculus says “We’re exploring new ways for developers to generate revenue – this is a key part of ensuring we’re creating a self-sustaining platform”.

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Esports officially recognised by Olympic officials as they aim to “keep up with digital age”

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While esports and competitive video gaming have traditionally not been regarded as sports, the Olympic Movement started showing interest as early as 2007.

Following the inaugural event in Singapore, Vincent Pereira, the IOC’s head of virtual sports and esports, noted that Paris, as the 2024 Summer Olympics host, had priority to host the Olympic Esports Series in 2024.

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Recent EV study reveals the greatest adoption hurdle: safety

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A recent survey conducted by the National Roads and Motorists’ Association (NRMA) in New South Wales has shed light on a significant trend among EV adoption: safety.

The survey highlights that while environmental benefits and potential long-term cost savings are acknowledged, 1 in 5 believe that safety concerns are overriding these factors for many potential buyers.

Mike Costello from Cox Automotive joins to discuss more. #featured

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NASA astronauts phone home, confident Boeing’s Starliner will return to Earth safely

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Stranded NASA astronauts express confidence in Boeing’s Starliner spacecraft, assuring its capability to safely transport them back to Earth from the International Space Station.

The astronauts, over a video call to NASA, highlighted Starliner’s enhanced safety features and testing protocols as reassuring factors for their safe return.

“I have a real good feeling in my heart that this spacecraft will bring us home, no problem…”, said Sunita “Suni” Williams, one of the stranded NASA astronauts.

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