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Tech giant confirms client data stored in Europe amid concerns they could be scrutinised by US authorities

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US tech giant Microsoft has pledged to store all European cloud-based client data in Europe.

This comes amid tensions over the reach of US legislation on personal data collection.

Microsoft’s European clients have been concerned over the legal status of data they store with US companies in the cloud.

Those worries came to a head last year when the European Court cracked down on the EU and US Privacy Shield, as the privacy shield allows firms to transfer personal data to the US.

However, now it’s been found the mechanism doesn’t protest EU data from US authorities.

So Microsoft’s president says “If you are a commercial or public sector customer in the EU, we will go beyond our existing data storage commitments and enable you to process and store all your data in the EU.

“In other words, we will not need to move your data outside the EU.”

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Warner Brothers & Discovery considers splitting up to boost stock value

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Warner Bros Discovery is considering a strategic breakup to enhance its stock performance, according to a Financial Times report.

The potential move aims to unlock value by separating its media assets from its reality TV and lifestyle businesses.

This decision follows pressure from investors to improve stock performance, amidst challenges in the media industry #featured #trending

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Investors worldwide grow increasingly optimistic about Trump winning the election

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Investors are increasingly optimistic about Donald Trump’s potential re-election, prompting a resurgence in the so-called ‘Trump trade’.

Market participants are closely monitoring Trump’s political strategies and public sentiment, influencing their investment decisions.

Kyle Rodda from Captial.com joins to discuss all the latest.

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Netflix expands use of ads despite slow subscriber growth

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Netflix is intensifying its efforts to introduce an ad-supported tier amidst a plateau in subscriber growth.

The streaming giant hopes to attract new users and boost revenue by offering a cheaper alternative that includes advertisements.

This move marks a significant shift from its traditional ad-free model, reflecting Netflix’s response to competitive pressures and evolving consumer preferences.

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