Duolingo in a sticky situation – is an edgy brand presence a smart move?

Published

2 years ago

October 17, 2022

Is marketing going too far?

Duolingo is accused of trying too hard to master social media following a recent tweet.

The tweet in question features a clip from the 2010 Nickelodeon Kid’s Choice Awards, which shows popstar Katy Perry getting a face full of green slime.

hold up is that my — https://t.co/PtWeGXulJ7
— Duolingo (@duolingo) October 12, 2022

That clip has done the rounds on socials for years but now Duolingo has tapped into meme humour.

“hold up is that my —” the company tweeted.

“we’re all thinking it, i just said it,” the Duolingo owl wrote in a suggestive and rather controversial tweet (insinuating the green slime is the owl’s Duolingo ejaculation)

GIZMODO news reported edgy brand Twitter is nothing new— with many famous icons tweeting like a human and appealing to gen-z.

With the rise of TikTok – the strategy is simple: Stop making yourself look like a brand, Gizmodo says because an “increasingly edgy brand presence is a slippery slope.”

Brands across the world are quickly learning that the best way to advertise is to go viral, and TikTok comment sections and Twitter timelines are the best billboards.

So which edge of the fence do you sit on when it comes to being edgy online for clicks?

U.S. Federal Reserve announce rate cut, show great confidence in economy

Published

2 days ago

September 19, 2024

ticker NEWS

The Federal Reserve has delivered a big rate cut to boost the economy while inflation slows.

The central bank slashed interest rates by a half percentage point, hoping to protect the job market while inflation inches closer to its 2% goal.

Fed Chair Jerome Powell says the decision reflects growing confidence in balancing the economy’s growth with low inflation. #featured #trending

Money

Markets brace for potential 50-point fed rate cut

Published

4 days ago

September 17, 2024

ticker NEWS

Markets are anticipating a significant 50-point rate cut from the US Federal Reserve this week, leading to heightened focus on bond markets and key economic reports.

Financial markets are focused on a potential 50-point rate cut by the US Federal Reserve, as investors anticipate major shifts in economic policy.

The bond markets, already pricing in a borderline hard landing, reflect the expectation of a significant easing cycle over the next two years.

However, experts caution that the Fed could disappoint, as the current economic conditions differ from previous events such as the pandemic or credit crises. #featured #trending

Money

Bitcoin’s Q4 outlook: key factors and upcoming milestones

Published

5 days ago

September 16, 2024

ticker NEWS

Insights into market trends and critical events shaping Bitcoin’s performance

Crypto Corner explores the latest market movements, expert insights and the influence of macroeconomic factors on the crypto industry.

Crypto Corner is hosted by Caroline Bowler, CEO of BTC Markets.

In this episode, Caroline speaks with Matt Willemsen, Head of Research & Content at Collective Shift, about what could drive Bitcoin’s strong performance in Q4. They explore how the current market differs from past cycles, the ongoing Solana vs. Ethereum debate, and the role of project-specific conferences in market trends. Matt previews key Q4 events, including the Solana Breakpoint conference and upcoming altcoin milestones like Uniswap v4 and Polygon 2.0. #crypto corner