Tech

Apple shakes up AI leadership to enhance Siri performance

Apple reshuffles AI executives, appointing Mike Rockwell to lead Siri, amid ongoing struggles and delays in AI product development.

Published

1 month ago

March 21, 2025

Ahron Young

Apple reshuffles AI executives, appointing Mike Rockwell to lead Siri, amid ongoing struggles and delays in AI product development.

In Short

Apple is reorganising its AI leadership, with Mike Rockwell taking charge of Siri following CEO Tim Cook’s concerns about John Giannandrea. This shift aims to enhance Siri’s development amidst delays and competition in the AI market.

Apple Inc. is reorganising its artificial intelligence leadership to enhance the development of Siri following recent delays.

CEO Tim Cook has expressed a lack of confidence in AI head John Giannandrea, prompting the appointment of Mike Rockwell, the creator of the Vision Pro headset, to oversee Siri.

Rockwell will report to software chief Craig Federighi, effectively removing Siri from Giannandrea’s jurisdiction. Apple plans to announce these changes to employees this week.

Lagging competitors

The company faces pressure as its AI technology continues to lag behind competitors. Despite promoting AI features for the iPhone 16, these features have been delayed, leading to dissatisfaction amongst staff.

Rockwell, an experienced executive known for product innovation, will replace Giannandrea but will not cause his immediate departure from the company. Giannandrea will continue managing AI research, testing, and related technologies.

Over the years, Siri has been led by several executives, and Giannandrea took over in 2018. Apple’s internal discourse increasingly aligns AI initiatives with hardware, which may support deeper integration of AI in future products.

The upcoming AI changes within Apple were anticipated, as the company has been adjusting personnel to strengthen the Siri team. Rockwell’s background may enable improved personalisation of Siri, reflecting years of proposed enhancements.

Tech

Nvidia to build AI supercomputers in the U.S. for first time

Nvidia invests $500 billion in U.S. AI supercomputers, shifting production to Texas to strengthen supply chains and boost domestic growth amid rising tariffs and national tech pressures.

Published

3 days ago

April 18, 2025

Veronica Dudo

Nvidia invests $500 billion in U.S. AI supercomputers, shifting production to Texas to strengthen supply chains and boost domestic growth amid rising tariffs and national tech pressures.

Nvidia to build AI supercomputers in the U.S. for the first time — a $500 billion move that could redefine the global tech industry.

With new tariffs on imports from China and Taiwan, the chip giant is shifting production to Texas, partnering with Foxconn and Wistron.

Nvidia says the decision will strengthen its supply chain and boost domestic economic growth.

The announcement comes amid growing pressure to secure national tech infrastructure and reduce reliance on Asia. How will this impact jobs, prices, and America’s AI ambitions?

Subscribe to never miss an episode of Ticker – https://www.youtube.com/@weareticker

Tech

‘Stuck in the past’: Has Apple lost its edge?

Apple, once an innovator, faces criticism for stale updates and designs, prompting comparisons to 1980s IBM and calls for Tim Cook’s departure.

Published

5 days ago

April 16, 2025

Ahron Young

Apple, once an innovator, faces criticism for stale updates and designs, prompting comparisons to 1980s IBM and calls for Tim Cook’s departure.

Apple, once a symbol of innovation, is now under fire for uninspiring product updates.

The headline “Has Apple lost its edge? Critics say it’s stuck in the past” captures growing frustration over recycled designs and underwhelming features.

From the original iPhone to the lacklustre Apple Intelligence, critics now compare the company to IBM in the 1980s. Is it time for Tim Cook to step aside?

Subscribe to never miss an episode of Ticker – https://www.youtube.com/@weareticker

#Apple #TimCook #TechNews #iPhone #AppleIntelligence #Innovation #BradGastwirth #TechDebate

Tech

OpenAI explores social network to rival Elon Musk

OpenAI is considering a social network to rival Musk’s X, spurred by the success of its new image-generation feature.

Published

5 days ago

April 16, 2025

Ahron Young

OpenAI is considering a social network to rival Musk’s X, spurred by the success of its new image-generation feature.

In Short

OpenAI is considering creating a social network to compete with Elon Musk’s X and Meta’s Instagram, following high demand for its new image-generation tool.

The company has raised $40 billion in funding and is facing increased server demands, prompting efforts to temporarily limit the tool’s usage.

OpenAI is contemplating the development of a social network to rival Elon Musk’s X and Meta’s Instagram, according to an informed source.

This initiative is reportedly in the early stages and has emerged following the success of OpenAI’s latest image-generation tool, which has stressed the company’s servers.

The announcement was first reported by The Verge, while OpenAI has chosen not to comment on the matter.

Image-generation

In March, OpenAI launched its new image-generation feature designed to create various visual content, including diagrams, infographics, and logos. This tool also enables users to produce artistic renditions from their uploaded images.

Recently, images generated by this feature have gained significant traction on social media, with OpenAI’s CEO Sam Altman recently using one for his profile photo on X. Altman noted the overwhelming popularity has led to increased server demands.

He mentioned that the company is currently looking to limit the feature’s usage temporarily while they enhance its efficiency.

The generative AI sector is highly competitive, particularly with the involvement of Musk’s xAI, which recently acquired X. The relationship between Altman and Musk has become contentious, particularly surrounding OpenAI’s move to become a for-profit entity.