Money
Buckle up or get annoyed: Uber’s new feature to modify your seatbelt behaviour
There’s a new feature coming to Uber to encourage customers to buckle up when they ride
Uber has long been known to annoying its customers to pressure them to do something and now they are taking that to an all new level.
The latest example is a new feature that will put out a series of chimes until passengers buckle their seatbelts.
Previously, Uber drivers would rely on signage to encourage passengers to secure their seatbelts
Now the ride share giant wants to cut out the middle man and just use a beeping noise to get the job done.
It’s a fairly simple approach:
The driver’s app will issue a series of beeps, while the rider’s app will send push notifications reminding them to buckle up.
Almost all vehicles in the US have seatbelt reminders built-in, but that does not typically cover rear-seat passengers.
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