The E3 entertainment expo showcased a host of brand new video games and content exciting fans this week.

Whilst Microsoft stole the show earlier in the week with new footage from their flagship franchise Halo: Infinite trending through social media.

Nintendo capped off the celebrations with a Nintendo Direct presentation sharing a glimpse into what the highly secretive company has been working on. Including a look at the anticipated sequel in the Zelda franchise which will be released next year, according to Nintendo.

The next game is currently known casually as Breath of the Wild 2, and is set to expand on the open world gameplay established in the original.

A focus on heading skyward players can now explore the world above the mythical land of Hyrule via fractured islands – Final details for the game have yet to be confirmed but fans are speculating wildly as to how the epic story will unfold.

A brief trailer showcased the game’s hero Link using abilities that go far beyond what players experienced in the first game.

Nintendo didn’t mention the rumoured upgrade of the Switch during the E3 video game showcase.

Other new titles included a look at the new Mario Golf, WarioWare: get it together, Mario Party Superstars and an exciting new 2D Metroid – Metroid: Dread game which was a pleasant surprise for fans of the series!

Gaming fans have been keeping a keen eye on the Electronic Entertainment Expo this week.

Big game publishers have not disappointed… With a host of new games on the way there is barely enough space to mention them all here!

Studios like Nintendo, Microsoft, Capcom, Ubisoft, Take-Two Interactive, Warner Bros. Interactive Entertainment, Square Enix and Sega (to name a few) have been sharing their latest games and hardware this week!

Independent developers have also had their chance to shine with small studios sharing heartfelt and clever games that – at times, outshine the big players.

One game in particular has shone bright – Halo: Infinite is promising a return to form with the series now offering free Multiplayer which looks set to boost the communities numbers – 343 industries has promised that fans both old and new will find something to enjoy!

Battlefield continued to excite fans with a new gameplay reveal and the game even looks well placed to dethrone their competitors – Call Of Duty: Warzone when it releases in October.

You’ll no longer see alcohol, gambling, or politics ads when you visit YouTube.

According to YouTube’s ad support page, ads in the masthead slot can “drive massive reach or awareness,” but now the video platform will no longer be approving ads relating to these areas for its masthead ad slot, which appears at both the top of the website and the app.

As it’s one of the first things users see when they open YouTube… Google says it will help lead to a better overall experience for consumers.

As for politics… it will help avoid backlash, like when then-President Donald Trump purchased the top ad-slot for three days during the 2020 election.

According to Google, last year the company changed the slot to show targeted ads, rather than ones that had been reserved for an entire day.

Google has tried to balance its policies to determine what it does and doesn’t show in ads.

The tech giant has also audited ads that used hate speech, political misinformation and conspiracy theories.