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The 2022 Grammys kick off in Las Vegas- LIVE updates

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The “the biggest night in music” hits Las Vegas, as Olivia Rodrigo claims best new artist

The start-studded arena is dazzling Las Vegas as the 64th annual Grammys get underway, after suffering delays due to COVID-19.

The event was originally scheduled to take place on January 31 in Los Angeles but was postponed as the Omicron variant spread in the US.

The Daily Show presenter Trevor Noah will host the show, featuring an array of live performances and surprise guests.

TREVOH NOAH

There are 70 categories in total, with everyone from Lady Gaga to Barack Obama on the nominations list.

Competition is tough so The Recording Academy has made several major changes to the awards process, including the removal of controversial review committees.

Almost 22,000 songs and albums were submitted for consideration this year, resulting in shortlists for the main categories being expanded from eight to 10 nominees for the first time.

One to watch is Disney actress turned pop sensation Olivia Rodrigo, she is nominated in all of the top four categories – and she has a decent shot at a clean sweep.

FILE PHOTO: Singer Olivia Rodrigo attends the Billboard Women in Music Awards at YouTube Theater in Inglewood, California, U.S., March 2, 2022. REUTERS/Mario Anzuoni/File Photo

If Rodrigo takes home all four prizes, she’ll be only the third artist in history to do it, after Christopher Cross and Billie Eilish.

Maybe Abba will have a comeback and prove that the winner takes it all?

A brisk 50 years after their debut single, Abba have picked up their first Grammy nomination – record of the year – for their single I Still Have Faith In You.

We’ll keep you up date with the latest right here on ticker NEWS

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Adidas faces potential $320M Yeezy shoe write-off post-Kanye split

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Adidas is contemplating a significant financial blow as it considers writing off $320 million worth of Yeezy shoes following its separation from music and fashion icon Kanye West.

The sportswear giant’s decision to sever ties with West’s Yeezy brand has left a mountain of unsold merchandise, threatening to dent the company’s balance sheet.

The partnership between Adidas and Kanye West, which began in 2013, had been immensely successful, with Yeezy shoes becoming a highly sought-after fashion statement.

However, recent controversies and disagreements between West and Adidas prompted the sportswear company to distance itself from the celebrity designer.

The massive inventory of Yeezy shoes now presents a dilemma for Adidas, as it grapples with finding a solution to deal with the surplus stock. A $320 million write-off could significantly impact the company’s financial performance in the short term.

Adidas is currently exploring various options, including discounting, donating, or repurposing the unsold inventory to mitigate the financial hit.

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Warner Bros discovery warns of Hollywood’s ‘real risk’ post-strikes’

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Warner Bros Discovery, has issued a stark warning regarding the ‘real risk’ that Hollywood faces in the aftermath of the recent strikes that have taken a considerable toll on the industry’s financial health.

The strikes, which disrupted film and television production for several weeks, resulted in substantial financial losses for studios, production companies, and countless industry professionals.

Warner Bros Discovery emphasised the necessity for a resilient and adaptable approach to navigate the ongoing challenges and uncertainties facing the film and television sector.

The conglomerate stressed the importance of implementing measures to mitigate such risks in the future, which include fostering better labour relations and contingency planning to safeguard against potential disruptions.

The message underlined the need for the industry to adapt to the evolving landscape of content creation and distribution, particularly in the digital era.

This warning from Warner Bros Discovery highlights the need for the entertainment industry to recognise the ever-changing dynamics and economic challenges, and the importance of preparedness to maintain its prominent position in the global market.

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MrBeast’s monumental 100 African wells sparks controversy

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Philanthropic YouTuber MrBeast, known for his outlandish and extravagant charity stunts, recently financed the construction of 100 wells in Africa, providing clean drinking water to thousands of people.

 

While the philanthropic gesture is commendable on the surface, it has ignited a wave of controversy and criticism from various quarters.

Critics argue that MrBeast’s approach, although well-intentioned, might not be the most sustainable solution to Africa’s water crisis.

They question the long-term viability of these wells, raising concerns about maintenance and local ownership. Some have even labelled it as a publicity stunt, arguing that it merely scratches the surface of a much deeper issue.

On the other hand, MrBeast’s supporters laud his efforts in raising awareness and mobilising his enormous following to contribute to a worthy cause. They argue that any effort to alleviate the water crisis is a step in the right direction.

In the end, whether MrBeast’s 100 wells in Africa are a game-changing philanthropic success or a mere spectacle remains a subject of intense social debate.

 

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