Apple updates App Store rules to combat AI nudify apps and nonconsensual imagery while targeting hidden app features
App Store updates
The changes are in response to concerns regarding AI “nudify” apps evading Apple’s approval process.
New guideline 1.2 now explicitly covers apps that allow users to create or share intimate imagery generated by AI.
Developers failing to address violations risk breaching the Developer Code of Conduct, leading to removal from the App Store.
A new provision, guideline 2.5.19, prohibits apps from containing hidden or undocumented features, establishing clear repercussions for developers who attempt to conceal such capabilities.
Apple’s revisions clarify intentions to prevent apps that only disclose harmful features post-approval.
Company representatives assert that over 150,000 apps with safety issues were blocked last year, with more than 193,000 developer accounts terminated due to fraud.
Mounting pressure has led Apple to take further action on AI nudify apps following multiple reports highlighting their prevalence on the App Store.
In response to growing scrutiny, Apple has removed flagged apps and issued warnings to developers in breach of community standards.
Stricter enforcement
Apple aims to reinforce its commitment to user safety amid evolving concerns around AI-generated content.
Guidelines addressing apps linked to human trafficking or child exploitation have also been strengthened.
Any app facilitating such activities will face immediate removal and tighter distribution control moving forward.
Apple remains vigilant and open to enhancing guidelines to ensure a safer digital environment for users.
