Deepfakes are the online phenomenon changing the way in which we consume and trust social media

 
Have you ever scrolled through social media and found a celebrity selling something a bit left of centre?

Chances are you have fallen victim to a deepfake.

These images and videos are a type of artificial intelligence, which promises to create doctored videos, which are almost impossible to tell apart from the real thing.

They have typically been used in pornographic clips and for celebrity endorsements.