Why Facebook is starting an app-war

Facebook is planning to launch several audio products, putting them in direct competition with a number of other apps.

Facebook Boss Mark Zuckerberg says the plans include a Clubhouse-style LIVE audio room along with a way for users to find and play podcasts.

It follows an explosion in the popularity of audio-based social media interaction which came to prominence with Clubhouse.

The app has faced a slump in popularity with downloads declining 70% in March. Facebook hopes to take advantage of the platform’s popularity plateau.

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